Top Ads on Coinbase

Coinbase Background Introduction:

World's leading digital currency company

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Coinbase has been advertising and marketing on Facebook for many years. And Coinbase has placed 102 of ads on the Facebook platform in the last month. In the past few years,Coinbase has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Coinbase on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Coinbase. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Coinbase.

BigSpy

1.Coinbase Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Coinbase  Coinbase  Coinbase
Page Categories  Other  Computer Company  Computer Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Coinbase Marketing Objectives Analysis: 

Coinbase has been operating in Other for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Coinbase best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Coinbase Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  American Gangster Radio  Put the future in your portfolio Buy crypto, own the future 
Ad Copy Text  https://www.coinbase.com/join/harkin_1y  no setting  no setting
Link Description  https://www.coinbase.com/join/harkin_1y  Coinbase: the simple, safe way to buy, manage and sell your cryptocurrency. We’re the world’s largest cryptocurrency exchange, with over 25 million users across 32 countries worldwide. Coinbase allows you to securely buy, store and sell cryptocurrencies like Bitcoin, Bitcoin Cash, Ethereum, Ethe...  Coinbase: the simple, safe way to buy, manage and sell your cryptocurrency. We’re the world’s largest cryptocurrency exchange, with over 25 million users across 32 countries worldwide. Coinbase allows you to securely buy, store and sell cryptocurrencies like Bitcoin, Bitcoin Cash, Ethereum, Ethe...
Website Link  www.coinbase.com  play.google.com  play.google.com
CTA    LEARN_MORE  LEARN_MORE
Text Word Count 39  0  0
Like 207  0  0

Coinbase Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Coinbase Top 1 ads got 207 likes. Coinbase uses a sentence with the finishing touch title: “American Gangster Radio”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Coinbase shared 39 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Coinbase should continue to optimize the ad content.

3.Coinbase Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-04-30-2020-05-04  2020-02-16-2020-04-27  2020-02-16-2020-04-27
Landing Page Link  https://www.coinbase.com/join/harkin_1y  http://play.google.com/store/apps/details?id=com.coinbase.android   http://play.google.com/store/apps/details?id=com.coinbase.android

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Coinbase are successful.

Coinbase Creative Analysis: 

Coinbase placed a Image ad in 2020-04-30-2020-05-04, and got 207 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Coinbase Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Palestine  United Kingdom,United States,Italy...  United Kingdom,United States,Italy...
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Coinbase has the best conversion in Palestine, and can advertise more in Palestine in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Coinbase Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-30-2020-05-04  2020-02-16-2020-04-27  2020-02-16-2020-04-27
During  5 days  72 days 72 days 
Like  207  0  0
Share  9  0  0
Comment  14  0  0

Advertising effectiveness is a direct manifestation of advertising. Coinbase ‘s Top 1 ad received 207 likes, 9 shares, 14 comments in just 5 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Coinbase, helping Coinbase to grasp the ad data more clearly.