Top Ads on Cofton Holidays

Cofton Holidays Background Introduction:

Touring, Camping, Holiday Homes, Luxury Cottages & Apartments

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Cofton Holidays has been advertising and marketing on Facebook for many years. And Cofton Holidays has placed 22 of ads on the Facebook platform in the last month. In the past few years,Cofton Holidays has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Cofton Holidays on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Cofton Holidays. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Cofton Holidays.

BigSpy

1.Cofton Holidays Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Cofton Holidays  Cofton Holidays  Cofton Holidays
Page Categories  Campground  Campground  Campground
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

Cofton Holidays Marketing Objectives Analysis: 

Cofton Holidays has been operating in Campground for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Cofton Holidays best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Cofton Holidays Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Holiday Park of the Year  Quality Caravan Accommodation in Devon Quality Caravan Accommodation in Devon 
Ad Copy Text  Good Views, Great Entertainment, Glorious Corner of Devon...  -  May Caravan Holidays Prices... 4 Nights from Monday £217 3 Nights from Friday £249 7 Nights from S...
Link Description  Check prices online  N/A  Family friendly caravan holidays in Devon, indoor pool, cafe, ready-made beds, private parking, hot tubs, your glorious corner of Devon.
Website Link  www.coftonholidays.co.uk  www.coftonholidays.co.uk  www.coftonholidays.co.uk
CTA  LEARN_MORE  BOOK_TRAVEL  BOOK_TRAVEL
Text Word Count 60  133  113
Like 9  11  0

Cofton Holidays Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Cofton Holidays Top 1 ads got 9 likes. Cofton Holidays uses a sentence with the finishing touch title: “Holiday Park of the Year”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Cofton Holidays shared 60 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Cofton Holidays should continue to optimize the ad content.

3.Cofton Holidays Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2019-04-29-2019-05-06  2019-04-30-2019-05-06  2019-04-30-2019-05-06
Landing Page Link  https://www.coftonholidays.co.uk/accommodation/caravan-holidays-in-devon/  https://www.coftonholidays.co.uk/accommodation/caravan-holidays-in-devon/   https://www.coftonholidays.co.uk/accommodation/caravan-holidays-in-devon/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Cofton Holidays are successful.

Cofton Holidays Creative Analysis: 

Cofton Holidays placed a Image ad in 2019-04-29-2019-05-06, and got 9 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Cofton Holidays Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United Kingdom  Germany  Germany
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Cofton Holidays has the best conversion in United Kingdom, and can advertise more in United Kingdom in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Cofton Holidays Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-04-29-2019-05-06  2019-04-30-2019-05-06  2019-04-30-2019-05-06
During  8 days  7 days 7 days 
Like  9  11  0
Share  1  3  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Cofton Holidays ‘s Top 1 ad received 9 likes, 1 shares, 0 comments in just 8 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Cofton Holidays, helping Cofton Holidays to grasp the ad data more clearly.