Top Ads on Coffee Island

Coffee Island Background Introduction:

Το μαγικό ταξίδι στη χώρα του Μοναδικού καφέ απαιτεί εμπειρία, γνώση & μεράκι... Welcome to Coffee Island! www.coffeeisland.gr

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Coffee Island has been advertising and marketing on Facebook for many years. And Coffee Island has placed 224 of ads on the Facebook platform in the last month. In the past few years,Coffee Island has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Coffee Island on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Coffee Island. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Coffee Island.

BigSpy

1.Coffee Island Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Coffee Island  Coffee Island  Coffee Island
Page Categories  Coffee Shop  Coffee Shop  Coffee Shop
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Coffee Island Marketing Objectives Analysis: 

Coffee Island has been operating in Coffee Shop for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Coffee Island best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Coffee Island Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Καλοκαιρινή απόλαυση  Γλυκές απολαύσεις! Παράγγειλε Take away 
Ad Copy Text  Sorbetto Πορτοκάλι Η γρανίτα τόσο απολαυστική όσο δεν την ...  -  Θες ο καφές σου να σε περιμένει; Παράγγειλε Take Away online στ...
Link Description  Αποκλειστικά στα Coffee Island!  Αποκλειστικά στα Coffee Island!  Και ο καφές σου σε περιμένει!
Website Link  www.coffeeisland.gr  www.coffeeisland.gr  www.coffeeisland.gr
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 132  120  195
Like 66  39  34

Coffee Island Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Coffee Island Top 1 ads got 66 likes. Coffee Island uses a sentence with the finishing touch title: “Καλοκαιρινή απόλαυση ”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Coffee Island shared 132 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Coffee Island should continue to optimize the ad content.

3.Coffee Island Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-02-2020-06-17  2020-06-11-2020-06-16  2020-06-02-2020-06-14
Landing Page Link  https://www.coffeeisland.gr/?utm_source=facebook&utm_medium=social&utm_campaign=conversion-+sorbetto-portokali-june20&utm_content=banner  https://www.coffeeisland.gr/?utm_source=facebook&utm_medium=social&utm_campaign=conversion-%25cookies-june20&utm_content=banner&fbclid=IwAR3GuGh6HzUZSqNUeqMkkwK3lg3_8pgcA_pXemPhHj4qgV7uIgA_czX4bY4   https://www.coffeeisland.gr/?utm_source=facebook&utm_medium=social&utm_campaign=conversion-takeaway-june20-banner&fbclid=IwAR2wLPUpFO0EaLm2WXX8DB0LEnrZByzzqxP0UeBJBL5XGqyK02J9jgQDCxM

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Coffee Island are successful.

Coffee Island Creative Analysis: 

Coffee Island placed a Image ad in 2020-06-02-2020-06-17, and got 66 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Coffee Island Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Greece  Greece  Greece
Language  Greek  Greek  Greek

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Coffee Island has the best conversion in Greece, and can advertise more in Greece in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Coffee Island Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-02-2020-06-17  2020-06-11-2020-06-16  2020-06-02-2020-06-14
During  16 days  6 days 13 days 
Like  66  39  34
Share  4  0  1
Comment  1  1  0

Advertising effectiveness is a direct manifestation of advertising. Coffee Island ‘s Top 1 ad received 66 likes, 4 shares, 1 comments in just 16 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Coffee Island, helping Coffee Island to grasp the ad data more clearly.