Top Ads on Codere

Codere Background Introduction:

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Codere has been advertising and marketing on Facebook for many years. And Codere has placed 155 of ads on the Facebook platform in the last month. In the past few years,Codere has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Codere on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Codere. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Codere.

BigSpy

1.Codere Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Codere  Codere  Codere
Page Categories  Betting Shop  Other  Betting Shop
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Codere Marketing Objectives Analysis: 

Codere has been operating in Betting Shop for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Codere best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Codere Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  ¡Comienza a ganar ahora!  ¡Te damos 20€! ¡Juega y gana! 
Ad Copy Text  Si eres todo un cafre al volante, esto es para ti ¡Saca tu licencia de ganador con el nuevo juego ...   REGÍSTRATE y consigue un Bono de Bienvenida de hasta 200€ en freebets. Si quieres molar como Ól...  ▲¡Quédate con todas las riquezas del Antiguo Egipto! Conoce y juega Egyptian Dreams en nuestro C...
Link Description  N/A  ¡Comienza a tope con 20€ gratis!  Gana en el Casino de Codere
Website Link  online.codere.mx  online.codere.es  online.codere.com.co
CTA  SIGN_UP  SIGN_UP  SIGN_UP
Text Word Count 144  123  143
Like 345  2  290

Codere Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Codere Top 1 ads got 345 likes. Codere uses a sentence with the finishing touch title: “¡Comienza a ganar ahora!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Codere shared 144 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Codere should continue to optimize the ad content.

3.Codere Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2019-10-29-2020-06-20  2020-06-19-2020-06-20  2020-03-15-2020-06-18
Landing Page Link  https://promo.codere.mx/casino/general/videoBingo/bingotrucks?&ctype=ACQ&ptype=Casino&pid=4486&aid=4427  https://promo.codere.es/deportes/general/futbol?&ctype=ACQ&ptype=Sports&pid=4485&aid=4426   https://promo.codere.com.co/casino/general/egyptian-dreams?&ctype=ACQ&ptype=Casino&pid=4487&aid=4428

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Codere are successful.

Codere Creative Analysis: 

Codere placed a Video ad in 2019-10-29-2020-06-20, and got 345 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Codere Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Mexico  Morocco  N/A
Language  Spanish  Italian  Spanish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Codere has the best conversion in Mexico, and can advertise more in Mexico in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Codere Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-10-29-2020-06-20  2020-06-19-2020-06-20  2020-03-15-2020-06-18
During  236 days  2 days 96 days 
Like  345  2  290
Share  15  0  25
Comment  36  0  5

Advertising effectiveness is a direct manifestation of advertising. Codere ‘s Top 1 ad received 345 likes, 15 shares, 36 comments in just 236 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Codere, helping Codere to grasp the ad data more clearly.