Top Ads on Codecademy
Codecademy Background Introduction:
Codecademy is the easiest way for you to learn how to code. If you would like to get in touch with us, please visit help.codecademy.com. Thanks!
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
Codecademy has been advertising and marketing on Facebook for many years. And Codecademy has placed 222 of ads on the Facebook platform in the last month. In the past few years,Codecademy has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for Codecademy on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Codecademy. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Codecademy.
1.Codecademy Top 3 Ads Basic Understanding
Codecademy Marketing Objectives Analysis:
Codecademy has been operating in School for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Codecademy best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.Codecademy Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||Find Your Future on Codecademy Pro||Develop Basic Android Apps with Java||Become a Web Developer|
|Ad Copy Text||Our custom Career Paths can help you get to the future you always saw coming.||Your new favorite app could be one you built yourself.||Our custom Career Paths can help you get to the future you always saw coming.|
|Text Word Count||77||54||77|
Codecademy Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. Codecademy Top 1 ads got 1411 likes. Codecademy uses a sentence with the finishing touch title: “Find Your Future on Codecademy Pro”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. Codecademy shared 77 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Codecademy should continue to optimize the ad content.
3.Codecademy Top 3 Ads Creative Selection
|Landing Page Link||https://www.codecademy.com/pro/membership||https://www.codecademy.com/learn/paths/introduction-to-android-with-java||https://www.codecademy.com/learn/paths/web-development|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Codecademy are successful.
Codecademy Creative Analysis:
Codecademy placed a Video ad in 2020-04-15-2020-06-18, and got 1411 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.Codecademy Top 3 Ads Audience Analysis:
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
Codecademy has the best conversion in India,Poland,Vietnam..., and can advertise more in India,Poland,Vietnam... in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.Codecademy Top 3 Ads Performance Display
|During||65 days||11 days||37 days|
Advertising effectiveness is a direct manifestation of advertising. Codecademy ‘s Top 1 ad received 1411 likes, 15 shares, 16 comments in just 65 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Codecademy, helping Codecademy to grasp the ad data more clearly.