Top Ads on Coca-Cola

Coca-Cola Background Introduction:

The Coca-Cola Facebook Page is a collection of your stories showing how people from around the world have helped make Coke into what it is today.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Coca-Cola has been advertising and marketing on Facebook for many years. And Coca-Cola has placed 3332 of ads on the Facebook platform in the last month. In the past few years,Coca-Cola has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Coca-Cola on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Coca-Cola. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Coca-Cola.


1.Coca-Cola Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Coca-Cola  Coca-Cola  Coca-Cola
Page Categories  Food & Beverage  Food & Beverage  Food & Beverage
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Coca-Cola Marketing Objectives Analysis: 

Coca-Cola has been operating in Food & Beverage for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Coca-Cola best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Coca-Cola Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Para Todos  Coca-Cola Coca-Cola 
Ad Copy Text  Para los que sueñan con volver a encontrarnos todos alrededor de la mesa. #ParaTodos  每個城市的不一樣,讓台灣美成這樣✨ Coca-Cola台灣瓶 新上市! 蒐集各地的...  Support your favorite restaurants and together we’ll deliver more. Order take-out through UberEATS...
Link Description  N/A  N/A  N/A
Website Link
Text Word Count 85  425  371
Like 2041  471  903

Coca-Cola Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Coca-Cola Top 1 ads got 2041 likes. Coca-Cola uses a sentence with the finishing touch title: “Para Todos”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Coca-Cola shared 85 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Coca-Cola should continue to optimize the ad content.

3.Coca-Cola Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Carousel  Video
Ad Time   2020-06-14-2020-06-20  2020-06-15-2020-06-20  2020-06-17-2020-06-20
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Coca-Cola are successful.

Coca-Cola Creative Analysis: 

Coca-Cola placed a Video ad in 2020-06-14-2020-06-20, and got 2041 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Coca-Cola Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Bolivia  Taiwan,China,China  Pakistan,Egypt,Algeria
Language  Portuguese  Spanish  Spanish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Coca-Cola has the best conversion in Bolivia, and can advertise more in Bolivia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Coca-Cola Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-14-2020-06-20  2020-06-15-2020-06-20  2020-06-17-2020-06-20
During  7 days  6 days 4 days 
Like  2041  471  903
Share  269  21  62
Comment  116  14  46

Advertising effectiveness is a direct manifestation of advertising. Coca-Cola ‘s Top 1 ad received 2041 likes, 269 shares, 116 comments in just 7 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Coca-Cola, helping Coca-Cola to grasp the ad data more clearly.