Top Ads on Coca-Cola

Coca-Cola Background Introduction:

Sua dose diária de felicidade. ;) Fale Conosco: https://www.cocacolabrasil.com.br/fale-conosco/ Horário de funcionamento: 8h às 20h, de segunda a sexta Telefone: 0800 021 2121

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Coca-Cola has been advertising and marketing on Facebook for many years. And Coca-Cola has placed 3326 of ads on the Facebook platform in the last month. In the past few years,Coca-Cola has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Coca-Cola on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Coca-Cola. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Coca-Cola.

BigSpy

1.Coca-Cola Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Coca-Cola  Coca-Cola  Coca-Cola
Page Categories  Food & Beverage  Food & Beverage  Food & Beverage
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Coca-Cola Marketing Objectives Analysis: 

Coca-Cola has been operating in Food & Beverage for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Coca-Cola best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Coca-Cola Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Coca-Cola  افتح قلبك أكتر من الأول Coca-Cola Guatemala brinda servicio a domicilio de sus productos en el país 
Ad Copy Text  Support your favorite restaurants and together we’ll deliver more. Order take-out through UberEATS...  علشان بابهم لازم يفضل دايما مفتوح.. ساعدهم بأنك تشتري م...  #QuédateEnCasa que nosotros te enviamos tus bebidas favoritas. Entra al siguiente link para más in...
Link Description  N/A  N/A  Coca-Cola Guatemala ha puesto a disposición de sus consumidores un servicio de entregas de todo su portafolio.
Website Link  www.ubereats.com  www.facebook.com  ad.doubleclick.net
CTA  LEARN_MORE    LEARN_MORE
Text Word Count 371  296  200
Like 633  21337  1194

Coca-Cola Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Coca-Cola Top 1 ads got 633 likes. Coca-Cola uses a sentence with the finishing touch title: “Coca-Cola”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Coca-Cola shared 371 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Coca-Cola should continue to optimize the ad content.

3.Coca-Cola Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Image
Ad Time   2020-06-17-2020-06-19  2020-06-11-2020-06-19  2020-04-28-2020-06-19
Landing Page Link  https://www.ubereats.com/en-US/  https://www.facebook.com/CocaColaEgypt/videos/592092561682993/   https://journey.coca-cola.com/historias/Servicio-domicilio-productos-Coca-Cola-Guatemala?utm_source=FACEBOOK&utm_medium=SOCIAL&utm_campaign=GTM_19LCUB_COKE-LCBU_CC_HOME+DELIVERY&utm_content=QUEDATE+EN+CASA-NSE+MFV+27-04-2020_FB+LINK+AD_MULTI_DEMOGRAFICA+++GEOGRAFICA&utm_term=reach

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Coca-Cola are successful.

Coca-Cola Creative Analysis: 

Coca-Cola placed a Video ad in 2020-06-17-2020-06-19, and got 633 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Coca-Cola Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Pakistan,Egypt  Egypt,Saudi Arabia  Guatemala
Language  Spanish  Arabic  Spanish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Coca-Cola has the best conversion in Pakistan,Egypt, and can advertise more in Pakistan,Egypt in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Coca-Cola Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-17-2020-06-19  2020-06-11-2020-06-19  2020-04-28-2020-06-19
During  3 days  9 days 53 days 
Like  633  21337  1194
Share  52  734  119
Comment  34  1004  110

Advertising effectiveness is a direct manifestation of advertising. Coca-Cola ‘s Top 1 ad received 633 likes, 52 shares, 34 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Coca-Cola, helping Coca-Cola to grasp the ad data more clearly.