Top Ads on Club Lime

Club Lime Background Introduction:

Club Lime is Canberra's Premier Health Club

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Club Lime has been advertising and marketing on Facebook for many years. And Club Lime has placed 9 of ads on the Facebook platform in the last month. In the past few years,Club Lime has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Club Lime on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Club Lime. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Club Lime.

BigSpy

1.Club Lime Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Club Lime  Club Lime  Club Lime
Page Categories  Fitness Venue  Fitness Venue  Fitness Venue
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Club Lime Marketing Objectives Analysis: 

Club Lime has been operating in Fitness Venue for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Club Lime best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Club Lime Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  CLUB LIME WODEN | FREE WEEK  Our most popular deal is back! Our most popular deal is back! 
Ad Copy Text  Visit Club Lime Woden from Tuesday 10th March - Monday 16th March for FREE! That's right we are open...  Get Summer ready Now! Join Club Lime NOW for $15pw or less! NO Lock in Contract, No Joining Fee, $5...  Get Summer ready Now! Join Club Lime NOW for $15pw or less! NO Lock in Contract, No Joining Fee, $5...
Link Description  N/A  Join Club Lime NOW for $15pw or less! NO Lock in Contract, No Joining Fee, $59 Access Pass.  Join Club Lime NOW for $15pw or less! NO Lock in Contract, No Joining Fee, $59 Access Pass.
Website Link  clublime.com.au  www.clublime.com.au  www.clublime.com.au
CTA  LEARN_MORE  SIGN_UP  SIGN_UP
Text Word Count 167  174  174
Like 24  40  13

Club Lime Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Club Lime Top 1 ads got 24 likes. Club Lime uses a sentence with the finishing touch title: “CLUB LIME WODEN | FREE WEEK”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Club Lime shared 167 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Club Lime should continue to optimize the ad content.

3.Club Lime Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Image  Image
Ad Time   2020-03-07-2020-03-12  2019-06-26-2019-07-26  2019-06-26-2019-07-05
Landing Page Link  https://clublime.com.au/free-week/?fbclid=IwAR36ZlH6q5BjOOdYyiLKqSv72dEslR30DA3qaOn8SPYgHH9x0xJixolOKEo  https://www.clublime.com.au/?fbclid=IwAR1y3F2V_cE0WQGx0soK7TPQSH2zCclKu7r6TFRePTrM3ztJqN0ZobbwRhE   https://www.clublime.com.au/?fbclid=IwAR0t_dU0viY8k8SfxcNBFK9IAcpejlBmj5dN_MggxqPZ8ZdWdqRnn4fH_rs

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Club Lime are successful.

Club Lime Creative Analysis: 

Club Lime placed a Carousel ad in 2020-03-07-2020-03-12, and got 24 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Club Lime Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Club Lime has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Club Lime Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-03-07-2020-03-12  2019-06-26-2019-07-26  2019-06-26-2019-07-05
During  6 days  31 days 10 days 
Like  24  40  13
Share  2  8  3
Comment  5  48  7

Advertising effectiveness is a direct manifestation of advertising. Club Lime ‘s Top 1 ad received 24 likes, 2 shares, 5 comments in just 6 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Club Lime, helping Club Lime to grasp the ad data more clearly.