Top Ads on Clovia

Clovia Background Introduction:

Clovia Crafting #underfashion. The brand's beautiful lingerie is not just to be worn, it is to be experienced! There's a little bit of Clovia in all of us!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Clovia has been advertising and marketing on Facebook for many years. And Clovia has placed 55 of ads on the Facebook platform in the last month. In the past few years,Clovia has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Clovia on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Clovia. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Clovia.

BigSpy

1.Clovia Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Clovia  Clovia  Clovia
Page Categories  Clothing (Brand)  Clothing (Brand)  Clothing (Brand)
Marketing Objectives COD  COD  COD
ECommerce Softwares  N/A  N/A  N/A

Clovia Marketing Objectives Analysis: 

Clovia has been operating in Clothing (Brand) for many years. The marketing objectives it uses most when placing Facebook ads are COD, COD, and COD.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Clovia best marketing campaign objective at present is COD. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Clovia Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  4 Bras + Camisole + 2 Pc VLCC Kit @ 799  4 Bras + Camisole + 2 Pc VLCC Kit @ 799 4 Bras + Camisole + 2 Pc VLCC Kit @ 799 
Ad Copy Text  Pick Any 4 Bras For Rs 799 ✓ Get 1 Facemask ✓ 700+ Options - Cash on Delivery  Today Only: 7 For 799 ✓ 4 Bras | 2 Panties | 1 Straps ✓ 500+ Options - Cash on Delivery  Today Only: 7 For 799 ✓ 4 Bras | 2 Panties | 1 Straps ✓ 500+ Options - Cash on Delivery
Link Description  Free Shipping - COD  Free Shipping - COD  Free Shipping - COD
Website Link  app.clovia.com  app.clovia.com  app.clovia.com
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 81  92  92
Like 328  7295  15811

Clovia Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Clovia Top 1 ads got 328 likes. Clovia uses a sentence with the finishing touch title: “4 Bras + Camisole + 2 Pc VLCC Kit @ 799”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Clovia shared 81 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Clovia should continue to optimize the ad content.

3.Clovia Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Carousel
Ad Time   2020-04-15-2020-05-06  2020-01-10-2020-03-22  2019-12-26-2020-03-21
Landing Page Link  https://www.clovia.com/bras/4-for-499/s/?utm_source=10031&utm_medium=20028&utm_campaign=6186211954331&_branch_match_id=786614999501448188  https://www.clovia.com/bras/4-for-499/s/?utm_source=10031&utm_medium=20028&utm_campaign=6160539099931&_branch_match_id=741900021248683769   https://www.clovia.com/bras/4-for-499/s/?utm_source=10031&utm_medium=20028&utm_campaign=6160539099931&_branch_match_id=741900021248683769

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Clovia are successful.

Clovia Creative Analysis: 

Clovia placed a Carousel ad in 2020-04-15-2020-05-06, and got 328 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Clovia Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  India  N/A  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Clovia has the best conversion in India, and can advertise more in India in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Clovia Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-15-2020-05-06  2020-01-10-2020-03-22  2019-12-26-2020-03-21
During  22 days  73 days 87 days 
Like  328  7295  15811
Share  1  132  274
Comment  2  44  158

Advertising effectiveness is a direct manifestation of advertising. Clovia ‘s Top 1 ad received 328 likes, 1 shares, 2 comments in just 22 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Clovia, helping Clovia to grasp the ad data more clearly.