Top Ads on ClinLife
ClinLife Background Introduction:
ClinLife is the online patient portal for clinical trials.
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
ClinLife has been advertising and marketing on Facebook for many years. And ClinLife has placed 269 of ads on the Facebook platform in the last month. In the past few years,ClinLife has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for ClinLife on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for ClinLife. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from ClinLife.
1.ClinLife Top 3 Ads Basic Understanding
|Page Categories||Health & Wellness Website||Health & Wellness Website||Health & Wellness Website|
ClinLife Marketing Objectives Analysis:
ClinLife has been operating in Health & Wellness Website for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. ClinLife best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.ClinLife Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||Recherche volontaires||Diabetes||Research Study Enrolling|
|Ad Copy Text||Étude de recherche recrutant des volontaires sains.||Local Research Study seeks participants||Research Study enrolling healthy volunteers.|
|Link Description||Une nouvelle étude de recherche recrute des participants dans votre région.||Research Study enrolling volunteers with High Cholesterol. Learn More!||A new Research Study for healthy volunteers. Learn more.|
|Text Word Count||52||39||44|
ClinLife Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. ClinLife Top 1 ads got 46 likes. ClinLife uses a sentence with the finishing touch title: “Recherche volontaires”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. ClinLife shared 52 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. ClinLife should continue to optimize the ad content.
3.ClinLife Top 3 Ads Creative Selection
|Landing Page Link||https://www.clinlife.com/befr/lpg/7b9f53||https://www.clinlife.com/caen/lpg/34dad4?utm_source=facebook&utm_medium=cpc&utm_campaign=101256_ca+(en)+cvd&utm_content=2019-11-13+%E2%80%A2+005&utm_term=interest+t2d+man&fbclid=IwAR2qMIYgbVKY1XODZdKpTwoc7BpSMqSwF7PRJFDtmIpJwwavhF0GWQ1D5Cs||https://www.clinlife.com/gben/lpg/4a4dcd|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by ClinLife are successful.
ClinLife Creative Analysis:
ClinLife placed a Image ad in 2019-08-11-2020-06-18, and got 46 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.ClinLife Top 3 Ads Audience Analysis:
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
ClinLife has the best conversion in Morocco, and can advertise more in Morocco in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.ClinLife Top 3 Ads Performance Display
|During||313 days||220 days||305 days|
Advertising effectiveness is a direct manifestation of advertising. ClinLife ‘s Top 1 ad received 46 likes, 8 shares, 71 comments in just 313 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for ClinLife, helping ClinLife to grasp the ad data more clearly.