Top Ads on ClassPass

ClassPass Background Introduction:

Discover the best workouts around. Search gyms and studios near you, book a spot and get moving.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

ClassPass has been advertising and marketing on Facebook for many years. And ClassPass has placed 692 of ads on the Facebook platform in the last month. In the past few years,ClassPass has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for ClassPass on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for ClassPass. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from ClassPass.


1.ClassPass Top 3 Ads Basic Understanding

   top1  top2  top3
Name  ClassPass  ClassPass  ClassPass
Page Categories  Health/Beauty  Health/Beauty  Health/Beauty
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

ClassPass Marketing Objectives Analysis: 

ClassPass has been operating in Health/Beauty for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. ClassPass best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.ClassPass Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Exercise anywhere, anytime with ClassPass  Try For 1 Week Free Try 1 Week Free Today 
Ad Copy Text  Whether it's working out from home or a studio, we've got you covered. Access top workout videos and...  Mon: ???? Tues: ️ Wed: ???? Thurs: Fri: Why commit to when you can have fitness routines lik...  Mon: ???? Tues: ️ Wed: ???? Thurs: Fri: Why commit to when you can have fitness routines lik...
Link Description    N/A  N/A
Website Link
Text Word Count 130  208  226
Like 1  157  248

ClassPass Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. ClassPass Top 1 ads got 1 likes. ClassPass uses a sentence with the finishing touch title: “Exercise anywhere, anytime with ClassPass”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. ClassPass shared 130 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. ClassPass should continue to optimize the ad content.

3.ClassPass Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Video
Ad Time   2020-03-30-2020-03-30  2020-02-12-2020-03-15  2019-06-27-2020-03-15
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by ClassPass are successful.

ClassPass Creative Analysis: 

ClassPass placed a Image ad in 2020-03-30-2020-03-30, and got 1 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.ClassPass Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Singapore  N/A  Philippines
Language  N/A  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

ClassPass has the best conversion in Singapore, and can advertise more in Singapore in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.ClassPass Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-03-30-2020-03-30  2020-02-12-2020-03-15  2019-06-27-2020-03-15
During  1 days  33 days 263 days 
Like  1  157  248
Share  0  24  19
Comment  0  1  32

Advertising effectiveness is a direct manifestation of advertising. ClassPass ‘s Top 1 ad received 1 likes, 0 shares, 0 comments in just 1 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for ClassPass, helping ClassPass to grasp the ad data more clearly.