Top Ads on Clash of Kings

Clash of Kings Background Introduction:

Play Now! Android:http://bit.ly/COKFree2Play iOS: http://bit.ly/COKiOS Amazon:http://bit.ly/cokamazon

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Clash of Kings has been advertising and marketing on Facebook for many years. And Clash of Kings has placed 297 of ads on the Facebook platform in the last month. In the past few years,Clash of Kings has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Clash of Kings on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Clash of Kings. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Clash of Kings.

BigSpy

1.Clash of Kings Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Clash of Kings  Clash of Kings  Clash of Kings
Page Categories  Games/Toys  Games/Toys  Games/Toys
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Clash of Kings Marketing Objectives Analysis: 

Clash of Kings has been operating in Games/Toys for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Clash of Kings best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Clash of Kings Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Play with your friends!  Play with your friends! Enjoy with your friends! 
Ad Copy Text  Return to CoK and join the brand new event to win your rewards!  Return to CoK and join the brand new event to win your rewards!  Back to the Brand new CoK event! Tons of gift for you!
Link Description  N/A  N/A  N/A
Website Link  play.google.com  play.google.com  itunes.apple.com
CTA  PLAY_GAME  PLAY_GAME  PLAY_GAME
Text Word Count 63  63  54
Like 20  6  0

Clash of Kings Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Clash of Kings Top 1 ads got 20 likes. Clash of Kings uses a sentence with the finishing touch title: “Play with your friends!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Clash of Kings shared 63 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is PLAY_GAME.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Clash of Kings should continue to optimize the ad content.

3.Clash of Kings Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Video
Ad Time   2020-06-17-2020-06-20  2020-06-17-2020-06-19  2020-06-15-2020-06-18
Landing Page Link  https://play.google.com/store/apps/details?id=com.hcg.cok.gp&fbclid=IwAR183Ns3XVvzuYlD3PB76PoFayaPYU_70ERZgB9NM6DRj9pObFGxBvye1Vc  https://play.google.com/store/apps/details?id=com.hcg.cok.gp   http://itunes.apple.com/app/id945274928

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Clash of Kings are successful.

Clash of Kings Creative Analysis: 

Clash of Kings placed a Image ad in 2020-06-17-2020-06-20, and got 20 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Clash of Kings Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Singapore  Singapore  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Clash of Kings has the best conversion in Singapore, and can advertise more in Singapore in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Clash of Kings Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-17-2020-06-20  2020-06-17-2020-06-19  2020-06-15-2020-06-18
During  4 days  3 days 4 days 
Like  20  6  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Clash of Kings ‘s Top 1 ad received 20 likes, 0 shares, 0 comments in just 4 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Clash of Kings, helping Clash of Kings to grasp the ad data more clearly.