Top Ads on Clínica Universidad de los Andes

Clínica Universidad de los Andes Background Introduction:

Clínica Universidad de los Andes abre sus puertas al público con la misión de poner al paciente y su familia en el centro de su quehacer.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Clínica Universidad de los Andes has been advertising and marketing on Facebook for many years. And Clínica Universidad de los Andes has placed 3 of ads on the Facebook platform in the last month. In the past few years,Clínica Universidad de los Andes has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Clínica Universidad de los Andes on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Clínica Universidad de los Andes. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Clínica Universidad de los Andes.

BigSpy

1.Clínica Universidad de los Andes Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Clínica Universidad de los Andes  Clínica Universidad de los Andes  Clínica Universidad de los Andes
Page Categories  Internist (Internal Medicine)  Internist (Internal Medicine)  Internist (Internal Medicine)
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Clínica Universidad de los Andes Marketing Objectives Analysis: 

Clínica Universidad de los Andes has been operating in Internist (Internal Medicine) for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Clínica Universidad de los Andes best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Clínica Universidad de los Andes Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Servicio de Maternidad  Clínica Universidad de los Andes Clínica Universidad de los Andes 
Ad Copy Text  Visita nuestro sitio web de Maternidad y comienza a vivir las distintas etapas del embarazo en una c...  En el Facebook Live de esta semana conversaremos con el Dr. Sebastián von Unger ‍⚕, traumatólo...  -
Link Description  Solicita un presupuesto de Hospitalización aquí.  En el Facebook Live de esta semana conversaremos con el Dr. Sebastián von Unger ‍⚕, traumatólogo especialista en manos y extremidad superior, sobre las actividades y hábitos que más afectan a nuestras manos . Síguenos este jueves 25 de abril a las 11.00 hrs. ¡Envíanos desde ya tus preguntas para el Dr.!  En el Facebook Live de esta semana conversaremos con el Dr. Sebastián von Unger ‍⚕️, traumatólogo especialista en manos y extremidad superior, sobre las actividades y hábitos que más afectan a nuestras manos . Síguenos este jueves 25 de abril a las 11.00 hrs. ¡Envíanos desde ya tus preguntas para el Dr.!
Website Link  www.clinicauandes.cl  www.facebook.com  www.facebook.com
CTA  WATCH_MORE    
Text Word Count 354  316  321
Like 9  0  15

Clínica Universidad de los Andes Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Clínica Universidad de los Andes Top 1 ads got 9 likes. Clínica Universidad de los Andes uses a sentence with the finishing touch title: “Servicio de Maternidad”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Clínica Universidad de los Andes shared 354 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is WATCH_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Clínica Universidad de los Andes should continue to optimize the ad content.

3.Clínica Universidad de los Andes Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-11-2020-06-16  2019-04-22-2019-04-24  2019-04-22-2019-04-24
Landing Page Link  https://www.clinicauandes.cl/servicios-y-unidades/hospitalizacion/hospitalizacion-maternidad?utm_source=23844771708010758&utm_medium=Facebook_Mobile_Feed&utm_campaign=FB+e+IG+-+Maternidad+2020&utm_content=IG-+FB+-+Maternidad+4  https://www.facebook.com/clinicauandes/photos/p.2217391558347359/2217391558347359/?type=3   https://www.facebook.com/clinicauandes/photos/a.645979318821932/2217357171684131/?type=3

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Clínica Universidad de los Andes are successful.

Clínica Universidad de los Andes Creative Analysis: 

Clínica Universidad de los Andes placed a Image ad in 2020-06-11-2020-06-16, and got 9 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Clínica Universidad de los Andes Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Chile  Chile  Chile
Language  Spanish  Spanish  Spanish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Clínica Universidad de los Andes has the best conversion in Chile, and can advertise more in Chile in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Clínica Universidad de los Andes Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-11-2020-06-16  2019-04-22-2019-04-24  2019-04-22-2019-04-24
During  6 days  3 days 3 days 
Like  9  0  15
Share  0  0  0
Comment  0  0  1

Advertising effectiveness is a direct manifestation of advertising. Clínica Universidad de los Andes ‘s Top 1 ad received 9 likes, 0 shares, 0 comments in just 6 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Clínica Universidad de los Andes, helping Clínica Universidad de los Andes to grasp the ad data more clearly.