Top Ads on Civitatis.com

Civitatis.com Background Introduction:

Nº1 en actividades, excursiones y visitas guiadas en español por todo el mundo. Civitatis.com Llena tu viaje.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Civitatis.com has been advertising and marketing on Facebook for many years. And Civitatis.com has placed 334 of ads on the Facebook platform in the last month. In the past few years,Civitatis.com has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Civitatis.com on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Civitatis.com. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Civitatis.com.

BigSpy

1.Civitatis.com Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Civitatis.com  Civitatis.com  Civitatis.com
Page Categories  Other  Travel Agency  Travel Agency
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Civitatis.com Marketing Objectives Analysis: 

Civitatis.com has been operating in Other for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Civitatis.com best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Civitatis.com Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Complete sua viagem  LLENA TU VIAJE www.civitatis.com 
Ad Copy Text  Está à procura de companhia? Não fique sem par neste São Valentim  ¡Descubre todo lo que puedes hacer con Civitatis!  no setting
Link Description  Excursões em português no mundo inteiro    N/A
Website Link  ad.doubleclick.net  ad.doubleclick.net  ad.doubleclick.net
CTA  BOOK_TRAVEL  BOOK_TRAVEL  BOOK_TRAVEL
Text Word Count 72  50  0
Like 0  70  0

Civitatis.com Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Civitatis.com Top 1 ads got 0 likes. Civitatis.com uses a sentence with the finishing touch title: “Complete sua viagem”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Civitatis.com shared 72 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is BOOK_TRAVEL.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Civitatis.com should continue to optimize the ad content.

3.Civitatis.com Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-01-27-2020-01-31  2019-11-28-2020-01-02  2019-03-28-2019-04-25
Landing Page Link  https://www.civitatis.com/pt?gclid=COixhc-mrucCFQvOvAodo_MOIw&gclsrc=ds  https://ad.doubleclick.net/ddm/socialclk?ds_aid=700000002006014&ds_e_ca_id=23844034913280488&ds_e_ag_id=23844034913340488&ds_e_ad_id=23844034914840488&ds_e_ca_name=_CONVERSIONS_RTG+Home&ds_e_ag_name=facebook%2Binstagram_Gen%C3%A9rico+ES_Link+Post&ds_e_ad_name=Gen%C3%A9rico+ES_Link+Post_1+slogan.png_BOOK_TRAVEL&ds_sig=5lpqXtAACHEYHA&aid=101&cmp=es_ES&cmpint=_CONVERSIONS_RTG+Home&utm_campaign=Remarketing&utm_source=facebook&utm_medium=cpm&utm_term=facebook%2Binstagram_Gen%C3%A9rico+ES_Link+Post&utm_content=1+slogan.png&ds_dest_url=https%3A%2F%2Fwww.civitatis.com%2Fes%2F%3Ffbclid%3DIwAR08uz5Q83Kq1JYn98Bor0xMXkQINCh23gkt7PEiupdM4Dt2D0L5OP-4oUI   https://www.civitatis.com/es/madrid/excursion-toledo-dia-completo/?gclid=CLfAsYDJrOECFY1fvAod85ICyQ&gclsrc=ds

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Civitatis.com are successful.

Civitatis.com Creative Analysis: 

Civitatis.com placed a Image ad in 2020-01-27-2020-01-31, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Civitatis.com Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  Spain
Language  Portuguese  N/A  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Civitatis.com has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Civitatis.com Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-01-27-2020-01-31  2019-11-28-2020-01-02  2019-03-28-2019-04-25
During  5 days  36 days 29 days 
Like  0  70  0
Share  0  2  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Civitatis.com ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 5 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Civitatis.com, helping Civitatis.com to grasp the ad data more clearly.