Top Ads on City of Hope

City of Hope Background Introduction:

City of Hope is a world leader in the research and treatment of cancer, diabetes, and other serious diseases. Ranked among the nation’s best cancer centers by U.S. News & World Report, we deliver scientific miracles that make lives whole again.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

City of Hope has been advertising and marketing on Facebook for many years. And City of Hope has placed 85 of ads on the Facebook platform in the last month. In the past few years,City of Hope has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for City of Hope on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for City of Hope. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from City of Hope.

BigSpy

1.City of Hope Top 3 Ads Basic Understanding

   top1  top2  top3
Name  City of Hope  City of Hope  City of Hope
Page Categories  Hospital  Hospital  Hospital
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

City of Hope Marketing Objectives Analysis: 

City of Hope has been operating in Hospital for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. City of Hope best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.City of Hope Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  感謝您  You can save a life You can make a difference 
Ad Copy Text  -  What you give today means everything for someone tomorrow.  Saving a cancer patient's life couldn't be easier.
Link Description  N/A  When you donate blood, you save lives.  A small donation today can save countless lives tomorrow.
Website Link  CityofHope.org  ad.doubleclick.net  ad.doubleclick.net
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 255  58  50
Like 722  73  86

City of Hope Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. City of Hope Top 1 ads got 722 likes. City of Hope uses a sentence with the finishing touch title: “感謝您”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. City of Hope shared 255 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. City of Hope should continue to optimize the ad content.

3.City of Hope Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-29-2020-06-18  2019-12-01-2020-05-31  2019-12-01-2020-05-30
Landing Page Link  https://www.cityofhope.org/chinese/homepage  https://www.cityofhope.org/give-blood?utm_source=facebook&utm_medium=socialads&utm_campaign=mkgfy19_bdc_brand&utm_content=brand&bl=mk   https://www.cityofhope.org/give-blood?utm_source=facebook&utm_medium=socialads&utm_campaign=mkgfy19_bdc_brand&utm_content=brand&bl=mk

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by City of Hope are successful.

City of Hope Creative Analysis: 

City of Hope placed a Image ad in 2020-05-29-2020-06-18, and got 722 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.City of Hope Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Algeria,United States,Mexico...  N/A  N/A
Language  Chinese (Simplified)  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

City of Hope has the best conversion in Algeria,United States,Mexico..., and can advertise more in Algeria,United States,Mexico... in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.City of Hope Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-29-2020-06-18  2019-12-01-2020-05-31  2019-12-01-2020-05-30
During  21 days  183 days 182 days 
Like  722  73  86
Share  24  4  13
Comment  15  2  0

Advertising effectiveness is a direct manifestation of advertising. City of Hope ‘s Top 1 ad received 722 likes, 24 shares, 15 comments in just 21 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for City of Hope, helping City of Hope to grasp the ad data more clearly.