Top Ads on City of Anderson Police Department

City of Anderson Police Department Background Introduction:

The Anderson Police Department reduces crime and improves the quality of life through a cooperative partnership with all citizens.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

City of Anderson Police Department has been advertising and marketing on Facebook for many years. And City of Anderson Police Department has placed 1 of ads on the Facebook platform in the last month. In the past few years,City of Anderson Police Department has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for City of Anderson Police Department on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for City of Anderson Police Department. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from City of Anderson Police Department.

BigSpy

1.City of Anderson Police Department Top 3 Ads Basic Understanding

   top1  top2  top3
Name  City of Anderson Police Department  City of Anderson Police Department  City of Anderson Police Department
Page Categories  Police Station  -  -
Marketing Objectives Other  -  -
ECommerce Softwares  N/A  -  -

City of Anderson Police Department Marketing Objectives Analysis: 

City of Anderson Police Department has been operating in Police Station for many years. The marketing objectives it uses most when placing Facebook ads are Other, -, and -.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. City of Anderson Police Department best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.City of Anderson Police Department Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  APD: One Team - One Family (2019)  -
Ad Copy Text  APD: One Team - One Family Anderson Police Department Recruitment Video 2019 Join us in serving an...  -  -
Link Description  N/A  -  -
Website Link  www.facebook.com  -  -
CTA  MESSAGE_PAGE  -  -
Text Word Count 127  -  -
Like 145  -  -

City of Anderson Police Department Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. City of Anderson Police Department Top 1 ads got 145 likes. City of Anderson Police Department uses a sentence with the finishing touch title: “APD: One Team - One Family (2019)”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. City of Anderson Police Department shared 127 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is MESSAGE_PAGE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. City of Anderson Police Department should continue to optimize the ad content.

3.City of Anderson Police Department Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  -  -
Ad Time   2019-04-12-2019-04-19  -  -
Landing Page Link  https://www.facebook.com/CityOfAndersonPoliceDepartment/videos/2158050744301911/  -   -

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by City of Anderson Police Department are successful.

City of Anderson Police Department Creative Analysis: 

City of Anderson Police Department placed a Video ad in 2019-04-12-2019-04-19, and got 145 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.City of Anderson Police Department Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  -  -
Language  English  -  -

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

City of Anderson Police Department has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.City of Anderson Police Department Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-04-12-2019-04-19  -  -
During  8 days  -
Like  145  -  -
Share  188  -  -
Comment  29  -  -

Advertising effectiveness is a direct manifestation of advertising. City of Anderson Police Department ‘s Top 1 ad received 145 likes, 188 shares, 29 comments in just 8 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for City of Anderson Police Department, helping City of Anderson Police Department to grasp the ad data more clearly.