Top Ads on City Business School

City Business School Background Introduction:

www.e-mba.ru

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

City Business School has been advertising and marketing on Facebook for many years. And City Business School has placed 46 of ads on the Facebook platform in the last month. In the past few years,City Business School has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for City Business School on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for City Business School. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from City Business School.

BigSpy

1.City Business School Top 3 Ads Basic Understanding

   top1  top2  top3
Name  City Business School  City Business School  City Business School
Page Categories  Education  Education  Education
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

City Business School Marketing Objectives Analysis: 

City Business School has been operating in Education for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. City Business School best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.City Business School Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  MBA IT Management  Онлайн-образование MBA в CITY BUSINESS SCHOOL МВА - новый уровень 
Ad Copy Text  -  -  -
Link Description  N/A  N/A  City Business School, школа современного бизнес-образования, использующая новейшие онлайн-технологии. Мы делаем элитарные знания доступными.
Website Link  www.facebook.com  www.facebook.com  www.facebook.com
CTA  LEARN_MORE  LEARN_MORE  GET_OFFER
Text Word Count 1590  1510  1277
Like 4  6  120

City Business School Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. City Business School Top 1 ads got 4 likes. City Business School uses a sentence with the finishing touch title: “MBA IT Management”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. City Business School shared 1590 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. City Business School should continue to optimize the ad content.

3.City Business School Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-10-2020-06-17  2020-05-14-2020-06-16  2020-05-19-2020-06-14
Landing Page Link  https://www.facebook.com/181217538591564/posts/2933597886686835/  https://www.facebook.com/CityBusinessSchool   https://www.facebook.com/CityBusinessSchool/?_sref_=2956681647711792&refid=28&_ft_=adid.23844947002480197:qid.6829653637825266665:mf_story_key.-2227304345764717491:is_sponsored.1:ei.AI@AQLeuwbXKOqaGvvvgRzN136ZF1zFCj47pmoWz3RQg_bsJELeviILBgjruCsfI-Gm8OP4pxUwvWkYef_BBwE7GYZ4:top_level_post_id.2956681644378459:content_owner_id_new.181217538591564:page_id.181217538591564:src.22:story_location.5:story_attachment_style.lead_gen:view_time.1590152257:filter.h_nor:tds_flgs.3:actrs.181217538591564:page_insights.%7B%22181217538591564%22:%7B%22page_id%22:181217538591564,%22page_id_type%22:%22page%22,%22actor_id%22:181217538591564,%22dm%22:%7B%22isShare%22:1,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1589962649,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B2956681644378459%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:181217538591564,%22page_id%22:181217538591564,%22post_id%22:2956681644378459,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=C-R

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by City Business School are successful.

City Business School Creative Analysis: 

City Business School placed a Image ad in 2020-05-10-2020-06-17, and got 4 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.City Business School Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Lithuania  N/A  Ukraine
Language  Dutch  Russian  Russian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

City Business School has the best conversion in Lithuania, and can advertise more in Lithuania in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.City Business School Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-10-2020-06-17  2020-05-14-2020-06-16  2020-05-19-2020-06-14
During  22 days  34 days 27 days 
Like  4  6  120
Share  1  7  12
Comment  3  2  2

Advertising effectiveness is a direct manifestation of advertising. City Business School ‘s Top 1 ad received 4 likes, 1 shares, 3 comments in just 22 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for City Business School, helping City Business School to grasp the ad data more clearly.