Top Ads on City Beauty

City Beauty Background Introduction:

City Beauty is a luxury brand dedicated to formulating skincare and cosmetics that look amazing and provide deeper, anti-aging benefits.?

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

City Beauty has been advertising and marketing on Facebook for many years. And City Beauty has placed 912 of ads on the Facebook platform in the last month. In the past few years,City Beauty has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for City Beauty on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for City Beauty. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from City Beauty.

BigSpy

1.City Beauty Top 3 Ads Basic Understanding

   top1  top2  top3
Name  City Beauty  City Beauty  City Beauty
Page Categories  Brand  Health/Beauty  Health/Beauty
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

City Beauty Marketing Objectives Analysis: 

City Beauty has been operating in Brand for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. City Beauty best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.City Beauty Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Fill out ‘smoker's lines’ and thin lips in bed  How This Key Ingredient is Changing Skincare Hyaluronic Acid Lip Plumping Treatment 
Ad Copy Text  Smoker's lines, straw lines, fine lines... They're ultimately all the same. Now, there's a 3-in-1 t...  A DIY illusion that makes wrinkles virtually invisible. Check it out for a smooth, youthful appear...  Smoker's lines, straw lines, fine lines... They're ultimately all the same. Now, there's a 3-in-1 t...
Link Description  600 5-Star Reviews & Counting...  96% saw fewer lines  Over 600 5-Star Reviews & Counting
Website Link  citybeauty.com  citybeauty.com  citybeauty.com
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 303  127  301
Like 1660  2  145

City Beauty Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. City Beauty Top 1 ads got 1660 likes. City Beauty uses a sentence with the finishing touch title: “Fill out ‘smoker's lines’ and thin lips in bed”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. City Beauty shared 303 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. City Beauty should continue to optimize the ad content.

3.City Beauty Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Video
Ad Time   2020-06-04-2020-06-18  2020-02-19-2020-06-15  2020-06-10-2020-06-14
Landing Page Link  https://cls.citybeauty.com/how-to/m200506.php?n=fb  https://citybeauty.com/lbwf/how-to/fm200124.php?n=fb   https://cls.citybeauty.com/how-to/m200605.php?n=fb

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by City Beauty are successful.

City Beauty Creative Analysis: 

City Beauty placed a Image ad in 2020-06-04-2020-06-18, and got 1660 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.City Beauty Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Canada  Georgia  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

City Beauty has the best conversion in Canada, and can advertise more in Canada in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.City Beauty Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-04-2020-06-18  2020-02-19-2020-06-15  2020-06-10-2020-06-14
During  15 days  118 days 5 days 
Like  1660  2  145
Share  282  0  22
Comment  865  0  28

Advertising effectiveness is a direct manifestation of advertising. City Beauty ‘s Top 1 ad received 1660 likes, 282 shares, 865 comments in just 15 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for City Beauty, helping City Beauty to grasp the ad data more clearly.