Top Ads on Citroën

Citroën Background Introduction:

Offizielle Facebook-Seite von CITROËN Deutschland. Infos: www.citroen.de Kundenbetreuung 24h/7: 02203-2972-7400

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Citroën has been advertising and marketing on Facebook for many years. And Citroën has placed 2925 of ads on the Facebook platform in the last month. In the past few years,Citroën has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Citroën on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Citroën. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Citroën.

BigSpy

1.Citroën Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Citroën  Citroën  Citroën
Page Categories  Car Dealership  Car Dealership  Cars
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  woocommerce

Citroën Marketing Objectives Analysis: 

Citroën has been operating in Car Dealership for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Citroën best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Citroën Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Citroën  Citroën Carstore Избери нов Citroën online 
Ad Copy Text  Entdecken Sie die sofort verfügbaren Modelle von Citroën mit 0% Leasing inklusive Ratenschutz bei ...  Ihr seid auf der Suche nach einem schnell verfügbaren Fahrzeug? Entdeckt bei uns Neuwagen und Fahrz...  -
Link Description  N/A  Besucht unseren Carstore!  Дознај повеќе!
Website Link  carstore.citroen.de  ad.doubleclick.net  carstore.citroen.mk
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 137  247  339
Like 14  811  136

Citroën Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Citroën Top 1 ads got 14 likes. Citroën uses a sentence with the finishing touch title: “Citroën”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Citroën shared 137 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Citroën should continue to optimize the ad content.

3.Citroën Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Image  Image
Ad Time   2020-06-01-2020-06-20  2020-04-13-2020-06-20  2020-05-27-2020-06-20
Landing Page Link  https://carstore.citroen.de/mattern-bielefeld  https://carstore.citroen.de/startseite?utm_content=Social_carstore20_Prospect_esome-advertising-technologies-GmbH_Social-Post_national&dclid=CM7Dwsnlt-kCFQmz7AodJH0JJQ   http://carstore.citroen.mk/?utm_campaign=maj2020_carstore&utm_medium=social&utm_source=facebook.com&utm_content=traffic_ad&utm_term=image

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Citroën are successful.

Citroën Creative Analysis: 

Citroën placed a Carousel ad in 2020-06-01-2020-06-20, and got 14 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Citroën Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Germany  N/A  Macedonia
Language  N/A  German  Macedonian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Citroën has the best conversion in Germany, and can advertise more in Germany in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Citroën Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-01-2020-06-20  2020-04-13-2020-06-20  2020-05-27-2020-06-20
During  20 days  69 days 25 days 
Like  14  811  136
Share  0  71  3
Comment  1  95  0

Advertising effectiveness is a direct manifestation of advertising. Citroën ‘s Top 1 ad received 14 likes, 0 shares, 1 comments in just 20 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Citroën, helping Citroën to grasp the ad data more clearly.