Top Ads on Citizen Media

Citizen Media Background Introduction:

A new style of media inspired by citizens in an uncensored spirit. Grassroots A continuing work in progress. We reserve the rights to change the game in mid-stream. The mission of Citizen Media News (CMN) is a simple one; Defending our Constitution

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Citizen Media has been advertising and marketing on Facebook for many years. And Citizen Media has placed 76 of ads on the Facebook platform in the last month. In the past few years,Citizen Media has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Citizen Media on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Citizen Media. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Citizen Media.

BigSpy

1.Citizen Media Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Citizen Media  Citizen Media  Citizen Media
Page Categories  Media  News & Media Website  Media
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  woocommerce  N/A

Citizen Media Marketing Objectives Analysis: 

Citizen Media has been operating in Media for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Citizen Media best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Citizen Media Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Koleksi Foto Linimasa  "CMN Endorsed" Candidate Jarome Bell Lambasts "Loser" Scott Taylor in VA-02 Race - Citizen Media News Rappler Plus Membership Program 
Ad Copy Text  Your support will help #DefendPressFreedom and keep our journalism independent of political pressure...  no setting  Be a Rappler+ member and #HoldTheLine with us. As part of our community, you'll help shape our jou...
Link Description  Your support will help #DefendPressFreedom and keep our journalism independent of political pressure and commercial interests. Donate to rappler.com/crowdfunding #CourageON  In an incredible Trump-like campaign video, political newcomer Jarome Bell comes out swinging denouncing his conservative opponent as a “Loser.” Twenty-seven year Navy Veteran and Conservative Republican Jarome Bell announced his candidacy for Virginia’s Second U.S. House district in early Dec...  Rappler Plus is a membership program and invites you to join a vibrant and engaged community in search of truth and impact. By joining, you’ll get exclusive access and invites to Rappler’s specialized content and exclusive events.
Website Link  rappler.com  citizenmedianews.com  www.rappler.com
CTA    SIGN_UP  SIGN_UP
Text Word Count 173  0  198
Like 3929  0  939

Citizen Media Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Citizen Media Top 1 ads got 3929 likes. Citizen Media uses a sentence with the finishing touch title: “Koleksi Foto Linimasa”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Citizen Media shared 173 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Citizen Media should continue to optimize the ad content.

3.Citizen Media Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-10-2020-06-18  2020-05-11-2020-06-13  2020-06-10-2020-06-13
Landing Page Link  https://www.rappler.com/crowdfunding  https://citizenmedianews.com/2020/05/11/jarome-bell-lambasts-loser-scott-taylor-in-va-02-race/   https://www.rappler.com/plus

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Citizen Media are successful.

Citizen Media Creative Analysis: 

Citizen Media placed a Image ad in 2020-06-10-2020-06-18, and got 3929 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Citizen Media Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Philippines  United States  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Citizen Media has the best conversion in Philippines, and can advertise more in Philippines in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Citizen Media Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-10-2020-06-18  2020-05-11-2020-06-13  2020-06-10-2020-06-13
During  9 days  34 days 4 days 
Like  3929  0  939
Share  146  0  65
Comment  756  0  44

Advertising effectiveness is a direct manifestation of advertising. Citizen Media ‘s Top 1 ad received 3929 likes, 146 shares, 756 comments in just 9 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Citizen Media, helping Citizen Media to grasp the ad data more clearly.