Top Ads on Citibank Malaysia

Citibank Malaysia Background Introduction:

Welcome to the official home of Citibank Malaysia on Facebook. We're glad you're here!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Citibank Malaysia has been advertising and marketing on Facebook for many years. And Citibank Malaysia has placed 246 of ads on the Facebook platform in the last month. In the past few years,Citibank Malaysia has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Citibank Malaysia on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Citibank Malaysia. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Citibank Malaysia.


1.Citibank Malaysia Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Citibank Malaysia  Citibank Malaysia  Citibank Malaysia
Page Categories  Bank  Bank  Bank
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Citibank Malaysia Marketing Objectives Analysis: 

Citibank Malaysia has been operating in Bank for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Citibank Malaysia best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Citibank Malaysia Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Citi Cash Back Card  Citi Credit Card Citi Rewards Card 
Ad Copy Text  Groceries, petrol, Grab and dining are mostly what you spend on? Get a Citi Cash Back card and enjo...   Citibank Online Exclusive Offer! Get a RM300 Grab eWallet credit when you become a new Citi cardme...  Shopping for your necessity? Get 5x Rewards Points when you shop at Tesco, Giant, Jaya Grocer, Vil...
Link Description  10% Cash Back  Points. Miles. Cash Back  Min Income RM60,000 p.a
Website Link
Text Word Count 286  232  286
Like 60  72  24

Citibank Malaysia Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Citibank Malaysia Top 1 ads got 60 likes. Citibank Malaysia uses a sentence with the finishing touch title: “Citi Cash Back Card”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Citibank Malaysia shared 286 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is APPLY_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Citibank Malaysia should continue to optimize the ad content.

3.Citibank Malaysia Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-31-2020-06-19  2020-05-31-2020-06-18  2020-05-31-2020-06-18
Landing Page Link;274647904;l?fbclid=IwAR3HsUZdLa1tOUYE-r0WN587yM-P5OjbCvmxDGWSkOdmrxTRXo_vhDN2WK4

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Citibank Malaysia are successful.

Citibank Malaysia Creative Analysis: 

Citibank Malaysia placed a Image ad in 2020-05-31-2020-06-19, and got 60 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Citibank Malaysia Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Malaysia  Malaysia  Malaysia
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Citibank Malaysia has the best conversion in Malaysia, and can advertise more in Malaysia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Citibank Malaysia Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-31-2020-06-19  2020-05-31-2020-06-18  2020-05-31-2020-06-18
During  20 days  19 days 19 days 
Like  60  72  24
Share  1  8  2
Comment  1  5  1

Advertising effectiveness is a direct manifestation of advertising. Citibank Malaysia ‘s Top 1 ad received 60 likes, 1 shares, 1 comments in just 20 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Citibank Malaysia, helping Citibank Malaysia to grasp the ad data more clearly.