Top Ads on Citi
Citi Background Introduction:
Official account of Citi. Serving as a trusted partner to our clients by responsibly providing financial services that enable growth and economic progress. For information on Citi’s commitment to privacy, visit https://on.citi/privacy.
Citi has been advertising and marketing on Facebook for many years. And Citi has placed 765 of ads on the Facebook platform in the last month. In the past few years,Citi has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for Citi on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Citi. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Citi.
1.Citi Top 3 Ads Basic Understanding
|Page Categories||Financial Service||Financial Service||Financial Service|
Citi Marketing Objectives Analysis:
Citi has been operating in Financial Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Citi best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.Citi Top 3 Ads Content Display
|Ad Headline||Rs.5000 cashback on Samsung Galaxy Note10 Lite.||Exclusive Offers For Salaried Employees.||Open an Investment A/C|
|Ad Copy Text||Add excitement to your new way of life with the power of the S Pen. Get Rs. 5000 cashback on Samsung...||Enjoy Upto 5% Cashback on your daily Spends. Apply Now for Citi Cash Back Credit Card.||Open your Investment account instantly in 3 simple steps with the all- new Citi Mobile app. Manage y...|
|Link Description||N/A||Limited Period Offer.||N/A|
|Text Word Count||273||86||213|
Citi Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. Citi Top 1 ads got 85 likes. Citi uses a sentence with the finishing touch title: “Rs.5000 cashback on Samsung Galaxy Note10 Lite.”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. Citi shared 273 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Citi should continue to optimize the ad content.
3.Citi Top 3 Ads Creative Selection
|Landing Page Link||https://www.online.citibank.co.in/special-offers/home/index.html?ecid=SMFBNINDCBENCA&creative=Samsung§ion=jja||https://www.online.citibank.co.in/portal/newgen/cards/tab/stp-popup.htm?ecid=DI03INCCAENCB&cardname=cashback&Campaign=External&site=FACEBOOKDISPLAY&creative=June2020_CitiCC_WebConvSF_SplitTest_CreditCards+HNI-CreditCards+HNI§ion=EXTBNR_MAY19_FB_CB_FB_Acqui_GIF_Apr2020_Details&agencyCode=IAPL&campaignCode=FAS&productCode=CARDS||https://www.online.citibank.co.in/products-services/online-services/citimobile/citi-mobile.htm?eOfferCode=INSOCIRMLNCH|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Citi are successful.
Citi Creative Analysis:
Citi placed a Video ad in 2020-06-15-2020-06-20, and got 85 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.Citi Top 3 Ads Audience Analysis:
Citi has the best conversion in India, and can advertise more in India in the future.
5.Citi Top 3 Ads Performance Display
|During||6 days||5 days||9 days|
Advertising effectiveness is a direct manifestation of advertising. Citi ‘s Top 1 ad received 85 likes, 6 shares, 15 comments in just 6 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Citi, helping Citi to grasp the ad data more clearly.