Top Ads on Citi

Citi Background Introduction:

Official account of Citi. Serving as a trusted partner to our clients by responsibly providing financial services that enable growth and economic progress. For information on Citi’s commitment to privacy, visit

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Citi has been advertising and marketing on Facebook for many years. And Citi has placed 765 of ads on the Facebook platform in the last month. In the past few years,Citi has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Citi on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Citi. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Citi.


1.Citi Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Citi  Citi  Citi
Page Categories  Financial Service  Financial Service  Financial Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Citi Marketing Objectives Analysis: 

Citi has been operating in Financial Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Citi best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Citi Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Rs.5000 cashback on Samsung Galaxy Note10 Lite.  Exclusive Offers For Salaried Employees. Open an Investment A/C 
Ad Copy Text  Add excitement to your new way of life with the power of the S Pen. Get Rs. 5000 cashback on Samsung...  Enjoy Upto 5% Cashback on your daily Spends. Apply Now for Citi Cash Back Credit Card.  Open your Investment account instantly in 3 simple steps with the all- new Citi Mobile app. Manage y...
Link Description  N/A  Limited Period Offer.  N/A
Website Link
Text Word Count 273  86  213
Like 85  16  41

Citi Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Citi Top 1 ads got 85 likes. Citi uses a sentence with the finishing touch title: “Rs.5000 cashback on Samsung Galaxy Note10 Lite.”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Citi shared 273 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Citi should continue to optimize the ad content.

3.Citi Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-06-15-2020-06-20  2020-06-16-2020-06-20  2020-06-12-2020-06-20
Landing Page Link§ion=jja§ion=EXTBNR_MAY19_FB_CB_FB_Acqui_GIF_Apr2020_Details&agencyCode=IAPL&campaignCode=FAS&productCode=CARDS

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Citi are successful.

Citi Creative Analysis: 

Citi placed a Video ad in 2020-06-15-2020-06-20, and got 85 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Citi Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  India  India  India
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Citi has the best conversion in India, and can advertise more in India in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Citi Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-15-2020-06-20  2020-06-16-2020-06-20  2020-06-12-2020-06-20
During  6 days  5 days 9 days 
Like  85  16  41
Share  6  0  1
Comment  15  0  1

Advertising effectiveness is a direct manifestation of advertising. Citi ‘s Top 1 ad received 85 likes, 6 shares, 15 comments in just 6 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Citi, helping Citi to grasp the ad data more clearly.