Top Ads on Citi Taiwan

Citi Taiwan Background Introduction:

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Citi Taiwan has been advertising and marketing on Facebook for many years. And Citi Taiwan has placed 87 of ads on the Facebook platform in the last month. In the past few years,Citi Taiwan has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Citi Taiwan on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Citi Taiwan. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Citi Taiwan.

BigSpy

1.Citi Taiwan Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Citi Taiwan  Citi Taiwan  Citi Taiwan
Page Categories  Financial Service  Financial Service  Financial Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Citi Taiwan Marketing Objectives Analysis: 

Citi Taiwan has been operating in Financial Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Citi Taiwan best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Citi Taiwan Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  花旗線上開戶 聰明理財  新戶刷滿額享法國氣泡水機 新戶刷滿額繳稅分期最高享 3% LINE POINTS 
Ad Copy Text  ⏰限時任務:線上成功開戶集5關享NT$500,即日起至2020/9/30止! 只要3步驟,...  -  -
Link Description  3步驟輕鬆開立3大帳戶  夏日救星就靠這台  繳稅首選神卡
Website Link  ad.doubleclick.net  ad.doubleclick.net  ad.doubleclick.net
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 434  905  925
Like 30  1217  39

Citi Taiwan Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Citi Taiwan Top 1 ads got 30 likes. Citi Taiwan uses a sentence with the finishing touch title: “花旗線上開戶 聰明理財”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Citi Taiwan shared 434 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Citi Taiwan should continue to optimize the ad content.

3.Citi Taiwan Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-18-2020-06-20  2020-06-11-2020-06-18  2020-06-11-2020-06-17
Landing Page Link  https://ad.doubleclick.net/ddm/trackclk/N263601.139015FACEBOOKSG/B20604057.258209516;dc_trk_aid=470071169;dc_trk_cid=132368244;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=?fbclid=IwAR3KfrWzGUqIr5Xj8O8moDra5qDLPEaWVw8pE2yMgUL_DkrbHzRcoBuBx2U  https://ad.doubleclick.net/ddm/trackclk/N263601.139015FACEBOOKSG/B24037060.272215716;dc_trk_aid=466631325;dc_trk_cid=131521979;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=?fbclid=IwAR13WFUQBaYFpH88wCqmNssQgSu5Azwq1jwXwa3zRrbOuggiDCiy0OyOahI   https://ad.doubleclick.net/ddm/trackclk/N263601.139015FACEBOOKSG/B24037060.272215716;dc_trk_aid=466630113;dc_trk_cid=131521982;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Citi Taiwan are successful.

Citi Taiwan Creative Analysis: 

Citi Taiwan placed a Image ad in 2020-06-18-2020-06-20, and got 30 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Citi Taiwan Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  China  N/A  N/A
Language  Chinese (Traditional)  Chinese (Simplified)  Chinese (Traditional)

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Citi Taiwan has the best conversion in China, and can advertise more in China in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Citi Taiwan Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-18-2020-06-20  2020-06-11-2020-06-18  2020-06-11-2020-06-17
During  3 days  8 days 7 days 
Like  30  1217  39
Share  1  42  2
Comment  1  116  1

Advertising effectiveness is a direct manifestation of advertising. Citi Taiwan ‘s Top 1 ad received 30 likes, 1 shares, 1 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Citi Taiwan, helping Citi Taiwan to grasp the ad data more clearly.