Top Ads on Citadele bankas

Citadele bankas Background Introduction:

Mes siekiame įkvėpti žmones ir verslą plėtoti ekonomiką ir skatinti gerus pokyčius visame Baltijos regione.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Citadele bankas has been advertising and marketing on Facebook for many years. And Citadele bankas has placed 43 of ads on the Facebook platform in the last month. In the past few years,Citadele bankas has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Citadele bankas on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Citadele bankas. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Citadele bankas.


1.Citadele bankas Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Citadele bankas  Citadele bankas  Citadele bankas
Page Categories  Commercial Bank  Commercial Bank  Commercial Bank
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Citadele bankas Marketing Objectives Analysis: 

Citadele bankas has been operating in Commercial Bank for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Citadele bankas best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Citadele bankas Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Būsto paskola  Būsto paskola Parsisiųsk programėlę 
Ad Copy Text  Gauk būsto paskolos pasiūlymą neišėjęs iš namų! Pildyk paraišką internetu ir gauk pasiūly...  Gauk būsto paskolos pasiūlymą neišėjęs iš namų! Pildyk paraišką internetu ir gauk pasiūly...   Parsisiųsk „Citadele“ mobiliąją programėlę, tapk klientu su asmenuke ir uždirbk 50 EUR pr...
Link Description  N/A  N/A  Visos sąlygos
Website Link
Text Word Count 115  115  218
Like 18  18  8

Citadele bankas Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Citadele bankas Top 1 ads got 18 likes. Citadele bankas uses a sentence with the finishing touch title: “Būsto paskola”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Citadele bankas shared 115 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Citadele bankas should continue to optimize the ad content.

3.Citadele bankas Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-31-2020-06-20  2020-05-18-2020-06-20  2020-06-15-2020-06-18
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Citadele bankas are successful.

Citadele bankas Creative Analysis: 

Citadele bankas placed a Image ad in 2020-05-31-2020-06-20, and got 18 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Citadele bankas Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Lithuania  Lithuania  Lithuania
Language  Latvian  Latvian  Lithuanian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Citadele bankas has the best conversion in Lithuania, and can advertise more in Lithuania in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Citadele bankas Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-31-2020-06-20  2020-05-18-2020-06-20  2020-06-15-2020-06-18
During  21 days  34 days 4 days 
Like  18  18  8
Share  0  2  2
Comment  2  2  0

Advertising effectiveness is a direct manifestation of advertising. Citadele bankas ‘s Top 1 ad received 18 likes, 0 shares, 2 comments in just 21 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Citadele bankas, helping Citadele bankas to grasp the ad data more clearly.