Top Ads on Cirque du Soleil

Cirque du Soleil Background Introduction:

Tickets, info & more / Billets, info et plus : http://cirk.me/officialweb

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Cirque du Soleil has been advertising and marketing on Facebook for many years. And Cirque du Soleil has placed 533 of ads on the Facebook platform in the last month. In the past few years,Cirque du Soleil has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Cirque du Soleil on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Cirque du Soleil. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Cirque du Soleil.

BigSpy

1.Cirque du Soleil Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Cirque du Soleil  Cirque du Soleil  Cirque du Soleil
Page Categories  Arts & Entertainment  Arts & Entertainment  Arts & Entertainment
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Cirque du Soleil Marketing Objectives Analysis: 

Cirque du Soleil has been operating in Arts & Entertainment for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Cirque du Soleil best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Cirque du Soleil Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Performers Enter the Lion's Den | PREGAME: The Making of Messi10 - Episode 6  Save Up To 20% Save Up To 20% 
Ad Copy Text  Feeling tired, silly, but full of energy!! ???? Artists and Creators reveal their emotions, hopes, a...  Dive into our aquatic dreamscape. Save up to 20% off on tickets with our Special Offer.  Dive into our aquatic dreamscape. Save up to 20% off on tickets with our Special Offer.
Link Description  N/A  Special Offer For Las Vegas Shows  Special Offer For Las Vegas Shows
Website Link  cirk.me  ad.doubleclick.net  ad.doubleclick.net
CTA  BOOK_TRAVEL  BOOK_TRAVEL  BOOK_TRAVEL
Text Word Count 205  88  87
Like 2417  33  16

Cirque du Soleil Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Cirque du Soleil Top 1 ads got 2417 likes. Cirque du Soleil uses a sentence with the finishing touch title: “Performers Enter the Lion's Den | PREGAME: The Making of Messi10 - Episode 6”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Cirque du Soleil shared 205 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is BOOK_TRAVEL.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Cirque du Soleil should continue to optimize the ad content.

3.Cirque du Soleil Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Image
Ad Time   2020-03-09-2020-03-13  2020-03-12-2020-03-12  2020-03-11-2020-03-11
Landing Page Link  https://www.cirquedusoleil.com/messi10  https://ad.doubleclick.net/ddm/clk/460440292;265291006;x   https://ad.doubleclick.net/ddm/clk/460440292;265291006;x

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Cirque du Soleil are successful.

Cirque du Soleil Creative Analysis: 

Cirque du Soleil placed a Video ad in 2020-03-09-2020-03-13, and got 2417 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Cirque du Soleil Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Cirque du Soleil has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Cirque du Soleil Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-03-09-2020-03-13  2020-03-12-2020-03-12  2020-03-11-2020-03-11
During  5 days  1 days 1 days 
Like  2417  33  16
Share  613  1  0
Comment  59  0  0

Advertising effectiveness is a direct manifestation of advertising. Cirque du Soleil ‘s Top 1 ad received 2417 likes, 613 shares, 59 comments in just 5 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Cirque du Soleil, helping Cirque du Soleil to grasp the ad data more clearly.