Top Ads on Circle K Eesti

Circle K Eesti Background Introduction:

Circle K Eesti AS põhitegevuseks on mootorikütuste ning toidu-ja esmatarbekaupade ning teenuste jaemüük Eestis. Lisainfo www.circlek.ee

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Circle K Eesti has been advertising and marketing on Facebook for many years. And Circle K Eesti has placed 54 of ads on the Facebook platform in the last month. In the past few years,Circle K Eesti has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Circle K Eesti on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Circle K Eesti. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Circle K Eesti.

BigSpy

1.Circle K Eesti Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Circle K Eesti  Circle K Eesti  Circle K Eesti
Page Categories  Retail Company  Retail Company  Retail Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Circle K Eesti Marketing Objectives Analysis: 

Circle K Eesti has been operating in Retail Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Circle K Eesti best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Circle K Eesti Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Sinu kodulähedane jaam on nüüd uues kuues  Kogu templeid ja võida! Circle K suve mobiilimäng 
Ad Copy Text  Häädemeeste Circle K uuenes!  Circle K suvemängus saad 10 templi eest tasuta joogipudeli. Peaauhinnaks Hyundai Kona!  3 ühesugust pilti võidavad! Päevas üle 1200 auhinna, loosis 5€ x 10000 kütusevautšerit!
Link Description  N/A  N/A  N/A
Website Link  www.circlek.ee  www.circlek.ee  www.circlek.ee
CTA  WATCH_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 30  87  95
Like 27  28  19

Circle K Eesti Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Circle K Eesti Top 1 ads got 27 likes. Circle K Eesti uses a sentence with the finishing touch title: “Sinu kodulähedane jaam on nüüd uues kuues”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Circle K Eesti shared 30 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is WATCH_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Circle K Eesti should continue to optimize the ad content.

3.Circle K Eesti Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Video
Ad Time   2020-06-07-2020-06-18  2020-05-21-2020-06-17  2020-06-08-2020-06-16
Landing Page Link  https://www.circlek.ee/eriti-head-pakkumised?utm_source=facebook&utm_medium=banner&utm_campaign=ck_ee_new_station_2020&utm_content=newsfeed-story&utm_term=ee  https://www.circlek.ee/kampaaniad/suvekampaania?utm_source=facebook&utm_medium=video&utm_campaign=ck_ee_summercampaign_2020&utm_content=newsfeed&utm_term=est&fbclid=IwAR0TiewmtmuOY7rx6OFOVO4UEtRrJpitvo7rIOwp-MCfk1fM1D-oAc1Qn48   https://www.circlek.ee/kampaaniad/suvine-mobiilim%C3%A4ng?utm_campaign=ck_ee_mobilegame_2020&utm_content=newsfeed-story&utm_medium=banner&utm_source=facebook&utm_term=ee

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Circle K Eesti are successful.

Circle K Eesti Creative Analysis: 

Circle K Eesti placed a Image ad in 2020-06-07-2020-06-18, and got 27 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Circle K Eesti Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Estonia  Estonia
Language  Estonian  Estonian  Estonian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Circle K Eesti has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Circle K Eesti Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-07-2020-06-18  2020-05-21-2020-06-17  2020-06-08-2020-06-16
During  12 days  28 days 9 days 
Like  27  28  19
Share  1  6  21
Comment  0  0  2

Advertising effectiveness is a direct manifestation of advertising. Circle K Eesti ‘s Top 1 ad received 27 likes, 1 shares, 0 comments in just 12 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Circle K Eesti, helping Circle K Eesti to grasp the ad data more clearly.