Top Ads on Circle K Polska

Circle K Polska Background Introduction:

Firma Circle K Polska prowadzi sieć stacji pod marką Circle K oraz Statoil, obecną w Polsce od 1992 r., liczącą blisko 360 stacji paliw.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Circle K Polska has been advertising and marketing on Facebook for many years. And Circle K Polska has placed 22 of ads on the Facebook platform in the last month. In the past few years,Circle K Polska has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Circle K Polska on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Circle K Polska. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Circle K Polska.

BigSpy

1.Circle K Polska Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Circle K Polska  Circle K Polska  Circle K Polska
Page Categories  Gas Station  Gas Station  Gas Station
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Circle K Polska Marketing Objectives Analysis: 

Circle K Polska has been operating in Gas Station for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Circle K Polska best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Circle K Polska Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Zamów on-line, odbierz na stacji  Circle K Polska Zamów on-line, odbierz na stacji 
Ad Copy Text  Teraz zakupy na Circle K zrobisz jeszcze szybciej i wygodniej! ️ Złóż zamówienie on-line i odb...  Mała cena = wielka radość! ???? Podobno typowy Hot Dog konsumowany jest przeciętnie w 6 kęsach...  Teraz zakupy na Circle K zrobisz jeszcze szybciej i wygodniej! ️ Złóż zamówienie on-line i odb...
Link Description  Zakupy na Circle K jeszcze szybciej i wygodniej!  Mała cena = wielka radość!  Zakupy na Circle K jeszcze szybciej i wygodniej!
Website Link  order.circlekeurope.com  www.facebook.com  order.circlekeurope.com
CTA  LEARN_MORE    LEARN_MORE
Text Word Count 170  383  176
Like 1  81  3

Circle K Polska Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Circle K Polska Top 1 ads got 1 likes. Circle K Polska uses a sentence with the finishing touch title: “Zamów on-line, odbierz na stacji”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Circle K Polska shared 170 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Circle K Polska should continue to optimize the ad content.

3.Circle K Polska Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-14-2020-06-19  2020-06-05-2020-06-14  2020-05-24-2020-06-03
Landing Page Link  https://order.circlekeurope.com/pl/pl-pl?utm_source=fb_ig&utm_medium=grochowska_19&utm_campaign=buy%26collect  https://www.facebook.com/145916908757639/posts/3575860622429900/   https://order.circlekeurope.com/pl/pl-pl?utm_source=fb_ig&utm_medium=jugoslowianska_19&utm_campaign=buy%26collect

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Circle K Polska are successful.

Circle K Polska Creative Analysis: 

Circle K Polska placed a Image ad in 2020-06-14-2020-06-19, and got 1 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Circle K Polska Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Thailand,Poland  Poland  Poland
Language  Polish  Polish  Polish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Circle K Polska has the best conversion in Thailand,Poland, and can advertise more in Thailand,Poland in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Circle K Polska Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-14-2020-06-19  2020-06-05-2020-06-14  2020-05-24-2020-06-03
During  6 days  10 days 11 days 
Like  1  81  3
Share  0  63  0
Comment  0  5  0

Advertising effectiveness is a direct manifestation of advertising. Circle K Polska ‘s Top 1 ad received 1 likes, 0 shares, 0 comments in just 6 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Circle K Polska, helping Circle K Polska to grasp the ad data more clearly.