Top Ads on Cinnamon Club

Cinnamon Club Background Introduction:

Cinnamon Club is a local restaurant and takeaway located in Norwood, Henley Beach & Hyde Park, serving authentic Indian cuisine.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Cinnamon Club has been advertising and marketing on Facebook for many years. And Cinnamon Club has placed 7 of ads on the Facebook platform in the last month. In the past few years,Cinnamon Club has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Cinnamon Club on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Cinnamon Club. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Cinnamon Club.

BigSpy

1.Cinnamon Club Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Cinnamon Club  Cinnamon Club  Cinnamon Club
Page Categories  South Indian Restaurant  South Indian Restaurant  Indian Restaurant
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Cinnamon Club Marketing Objectives Analysis: 

Cinnamon Club has been operating in South Indian Restaurant for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Cinnamon Club best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Cinnamon Club Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Cinnamon Club  Cinnamon Club Cinnamon Spice Club - Durham 
Ad Copy Text  Voted the best Indian restaurant in 2018, book Henley Beach, Norwood, Hyde Park online now!  *NEW to CINNAMON CLUB* Download our app to place your CC order! We will deliver it straight to you- ...  Friday nights special!!,a night full of live music,luxury cocktails and fine dine Indian food, star...
Link Description  Cinnamon Club is a local restaurant and takeaway located in Norwood, Henley Beach & Hyde Park, serving authentic Indian cuisine.  *NEW to CINNAMON CLUB* Download our app to place your CC order! We will deliver it straight to you- no need to get out of your PJ's. #winning!  Friday nights special!!,a night full of live music,luxury cocktails and fine dine Indian food, starting from 6pm open from 5.30pm as usual, for bookings please call ‭01429 883942.This Friday night singer Susan Punch
Website Link  www.facebook.com  www.facebook.com  www.facebook.com
CTA  LIKE_PAGE  NO_BUTTON  
Text Word Count 91  143  218
Like 3  8  15

Cinnamon Club Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Cinnamon Club Top 1 ads got 3 likes. Cinnamon Club uses a sentence with the finishing touch title: “Cinnamon Club”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Cinnamon Club shared 91 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LIKE_PAGE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Cinnamon Club should continue to optimize the ad content.

3.Cinnamon Club Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2019-04-02-2019-04-25  2019-03-19-2019-04-22  2019-04-18-2019-04-19
Landing Page Link  https://www.facebook.com/cinnamonclubsa/  https://www.facebook.com/513714685375438/posts/2214612445285645/   https://www.facebook.com/1455690594664664/posts/2436517169915330/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Cinnamon Club are successful.

Cinnamon Club Creative Analysis: 

Cinnamon Club placed a Image ad in 2019-04-02-2019-04-25, and got 3 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Cinnamon Club Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Australia  Australia  United Kingdom
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Cinnamon Club has the best conversion in Australia, and can advertise more in Australia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Cinnamon Club Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-04-02-2019-04-25  2019-03-19-2019-04-22  2019-04-18-2019-04-19
During  24 days  35 days 2 days 
Like  3  8  15
Share  0  3  7
Comment  0  1  0

Advertising effectiveness is a direct manifestation of advertising. Cinnamon Club ‘s Top 1 ad received 3 likes, 0 shares, 0 comments in just 24 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Cinnamon Club, helping Cinnamon Club to grasp the ad data more clearly.