Top Ads on Cineplex

Cineplex Background Introduction:

Starring Galaxy, Cineplex Odeon, SilverCity, Famous Players, Colossus, Coliseum, Cinema City & Scotiabank Theatres.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Cineplex has been advertising and marketing on Facebook for many years. And Cineplex has placed 394 of ads on the Facebook platform in the last month. In the past few years,Cineplex has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Cineplex on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Cineplex. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Cineplex.

BigSpy

1.Cineplex Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Cineplex  Cineplex  Cineplex
Page Categories  Movie Theater  Movie Theater  Movie Theater
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Cineplex Marketing Objectives Analysis: 

Cineplex has been operating in Movie Theater for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Cineplex best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Cineplex Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Beta Cineplex  Beta Cineplex Major Group 
Ad Copy Text  -  no setting  -
Link Description  HỌP FC TO, ĐÃ CÓ BETA LO Còn gì hợp lý hơn khi Offline FC trong một sự kiện chiếu phim của chính thần tượng mình? Cảm giác quẩy cùng các đồng âm, đu đưa theo điệu nhạc của Sếp, trong nguyên 1 rạp chiếu chỉ toàn là các “Bầu trời”... mà giá vé chỉ từ #40K thì Sky ơi, đưa tay đây nào, đi #SKY_TOUR_MOVIE bạn nhớ Đặt vé ngay để giữ 1 chỗ tham gia Sky Tour của Sơn Tùng - MTP ngay thôi‼️ -----------------------------   SKY TOUR MOVIE - SƠN TÙNG MTP CHÍNH THỨC MỞ BÁN VÉ Đến #BETA 12.06 này quẩy cùng Sếp thôi Sky ơi #SơnTùngMTP tâm sự Sky Tour ghi lại những khoảnh khắc bùng nổ trên sân khấu và hậu trường chính là tuổi trẻ, nhiệt huyết và đam mê! ĐÃ MỞ BÁN VÉ, ĐẶT NGAY ‼️ -----------------------------  N/A
Website Link  www.betacineplex.vn  www.betacineplex.vn  moviepass.majorcineplex.com
CTA  BOOK_TRAVEL  BOOK_TRAVEL  LEARN_MORE
Text Word Count 1102  0  311
Like 7370  0  221

Cineplex Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Cineplex Top 1 ads got 7370 likes. Cineplex uses a sentence with the finishing touch title: “Beta Cineplex”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Cineplex shared 1102 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is BOOK_TRAVEL.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Cineplex should continue to optimize the ad content.

3.Cineplex Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Carousel
Ad Time   2020-06-10-2020-06-13  2020-06-13-2020-06-13  2020-06-04-2020-06-08
Landing Page Link  https://www.betacineplex.vn/home.htm  https://www.betacineplex.vn/chi-tiet-phim.htm?gf=b48e8965-1679-4ff4-b33d-cfd671f0472e   https://moviepass.majorcineplex.com/moviepass_reg/adult_welcome

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Cineplex are successful.

Cineplex Creative Analysis: 

Cineplex placed a Image ad in 2020-06-10-2020-06-13, and got 7370 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Cineplex Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  Thailand
Language  Vietnamese  Vietnamese  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Cineplex has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Cineplex Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-10-2020-06-13  2020-06-13-2020-06-13  2020-06-04-2020-06-08
During  4 days  1 days 5 days 
Like  7370  0  221
Share  41  0  19
Comment  32  0  5

Advertising effectiveness is a direct manifestation of advertising. Cineplex ‘s Top 1 ad received 7370 likes, 41 shares, 32 comments in just 4 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Cineplex, helping Cineplex to grasp the ad data more clearly.