Top Ads on Cigna
Cigna Background Introduction:
Community that highlights what Cigna is doing around the globe to help the world be better.
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
Cigna has been advertising and marketing on Facebook for many years. And Cigna has placed 703 of ads on the Facebook platform in the last month. In the past few years,Cigna has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for Cigna on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Cigna. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Cigna.
1.Cigna Top 3 Ads Basic Understanding
|Page Categories||News & Media Website||Home||Home|
Cigna Marketing Objectives Analysis:
Cigna has been operating in News & Media Website for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Cigna best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.Cigna Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||立刻登入了解更多||Fotografije iz objava korisnika: Residenza Parco Cigna||รูปภาพจากโพสต์ของ Residenza Parco Cigna|
|Ad Copy Text||-||Nel nostro recente complesso "green" di Via Cigna angolo Via Valprato, Torino, in classe energetica...||Nel nostro recente complesso "green" di Via Cigna angolo Via Valprato, Torino, in classe energetica...|
|Text Word Count||855||480||485|
Cigna Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. Cigna Top 1 ads got 56 likes. Cigna uses a sentence with the finishing touch title: “立刻登入了解更多”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. Cigna shared 855 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Cigna should continue to optimize the ad content.
3.Cigna Top 3 Ads Creative Selection
|Landing Page Link||https://www.cigna.com.hk/zh-hant/rethink_medical_insurance_for_young_couple?utm_source=24Parents&utm_medium=newsfeed&utm_campaign=OMD_tc_awareness_pr_yc_rethink&utm_term=img_rethink_rethink005||https://www.facebook.com/1583794535175424/posts/2567188086836059/||https://www.facebook.com/1583794535175424/posts/2565398257015042/|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Cigna are successful.
Cigna Creative Analysis:
Cigna placed a Image ad in 2020-06-09-2020-06-20, and got 56 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.Cigna Top 3 Ads Audience Analysis:
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
Cigna has the best conversion in N/A, and can advertise more in N/A in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.Cigna Top 3 Ads Performance Display
|During||12 days||228 days||230 days|
Advertising effectiveness is a direct manifestation of advertising. Cigna ‘s Top 1 ad received 56 likes, 3 shares, 2 comments in just 12 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Cigna, helping Cigna to grasp the ad data more clearly.