Top Ads on Cigna Thailand

Cigna Thailand Background Introduction:

Facebook Cigna Thailand เปิดทำการทุกวัน(ยกเว้นวันหยุดนักขัตฤกษ์)เวลา 09.00-18.00 น.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Cigna Thailand has been advertising and marketing on Facebook for many years. And Cigna Thailand has placed 276 of ads on the Facebook platform in the last month. In the past few years,Cigna Thailand has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Cigna Thailand on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Cigna Thailand. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Cigna Thailand.

BigSpy

1.Cigna Thailand Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Cigna Thailand  Cigna Thailand  Cigna Thailand
Page Categories  Insurance Company  Insurance Company  Insurance Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Cigna Thailand Marketing Objectives Analysis: 

Cigna Thailand has been operating in Insurance Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Cigna Thailand best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Cigna Thailand Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  รับฟรี ประกันอุ่นใจ คุ้มภัย..คลายล็อค  ตอบโจทย์โรค Office Syndrome ตอบโจทย์โรค Office Syndrome 
Ad Copy Text  วัยทำงานออกจากบ้านก็เสี่ยงติด เฟสส...  -  -
Link Description  วันนี้ - 20 มิถุนายน เพียง 100,000 สิทธิ์เท่านั้น  แผนประกันสำหรับคนรุ่นใหม่ ทั้งโรคไมเกรน นิ้วล็อค กรดไหลย้อน...  แผนประกันสำหรับคนรุ่นใหม่ ทั้งโรคไมเกรน นิ้วล็อค กรดไหลย้อน...
Website Link  partnerservice.cigna.co.th  www.cigna.co.th  www.cigna.co.th
CTA  LEARN_MORE  SIGN_UP  SIGN_UP
Text Word Count 2344  1881  1881
Like 236  102  34

Cigna Thailand Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Cigna Thailand Top 1 ads got 236 likes. Cigna Thailand uses a sentence with the finishing touch title: “รับฟรี ประกันอุ่นใจ คุ้มภัย..คลายล็อค”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Cigna Thailand shared 2344 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Cigna Thailand should continue to optimize the ad content.

3.Cigna Thailand Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-04-2020-06-19  2020-05-24-2020-06-18  2020-05-24-2020-06-18
Landing Page Link  https://partnerservice.cigna.co.th/registerfree/CignaCovid_LeadGen5/consent/1?utm_source=facebook&utm_medium=ip-paid-cpa&utm_campaign=dlp-leadgen-cignacovid&fbclid=IwAR2Dw0iZ9f5b_6mT-D1MxZvPH7CqZpetp-Pq3B5H-2EUW0DwcV-1XzUfwgo  https://www.cigna.co.th/our-plans/personal-accident-insurance/1care2hip?utm_source=facebook&utm_medium=ip-paid-cpa&utm_campaign=dho-mother-day-1care2hip&utm_content=   https://www.cigna.co.th/our-plans/personal-accident-insurance/1care2hip?utm_source=facebook&utm_medium=ip-paid-cpa&utm_campaign=dho-mother-day-1care2hip&utm_content=

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Cigna Thailand are successful.

Cigna Thailand Creative Analysis: 

Cigna Thailand placed a Image ad in 2020-06-04-2020-06-19, and got 236 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Cigna Thailand Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Thailand  Thailand  Thailand
Language  Thai  Thai  Thai

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Cigna Thailand has the best conversion in Thailand, and can advertise more in Thailand in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Cigna Thailand Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-04-2020-06-19  2020-05-24-2020-06-18  2020-05-24-2020-06-18
During  16 days  26 days 26 days 
Like  236  102  34
Share  12  4  8
Comment  7  5  6

Advertising effectiveness is a direct manifestation of advertising. Cigna Thailand ‘s Top 1 ad received 236 likes, 12 shares, 7 comments in just 16 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Cigna Thailand, helping Cigna Thailand to grasp the ad data more clearly.