Top Ads on Church Life Journal

Church Life Journal Background Introduction:

Renewing the liturgical life of the Church through scholarship and pastoral formation

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Church Life Journal has been advertising and marketing on Facebook for many years. And Church Life Journal has placed 33 of ads on the Facebook platform in the last month. In the past few years,Church Life Journal has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Church Life Journal on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Church Life Journal. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Church Life Journal.

BigSpy

1.Church Life Journal Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Church Life Journal  Church Life Journal  Church Life Journal
Page Categories  Religious Center  Religious Center  Religious Center
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Church Life Journal Marketing Objectives Analysis: 

Church Life Journal has been operating in Religious Center for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Church Life Journal best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Church Life Journal Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Catholicism and the Making of Continental Philosophy  The Return of the Church's Repressed Boundary Problem The First Condition for Dignified Work 
Ad Copy Text  The story of phenomenology's transformation from an obscure turn-of-the-century academic theory into...  What is needed today is an analysis of the “boundaries” of the Church as an institution, and how...  All the problems of technology and economy should be formulated functionally by conceiving of the be...
Link Description  Michael Gubser on the symbiosis between a philosophy and a religion.  Gladden Pappin on the contradictory demands put upon the Church in the modern world.  Simone Weil on how work should work.
Website Link  churchlifejournal.nd.edu  churchlifejournal.nd.edu  churchlifejournal.nd.edu
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 421  160  318
Like 381  370  216

Church Life Journal Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Church Life Journal Top 1 ads got 381 likes. Church Life Journal uses a sentence with the finishing touch title: “Catholicism and the Making of Continental Philosophy”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Church Life Journal shared 421 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Church Life Journal should continue to optimize the ad content.

3.Church Life Journal Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-03-2020-06-07  2020-05-26-2020-06-03  2020-04-26-2020-04-28
Landing Page Link  https://churchlifejournal.nd.edu/articles/catholicism-and-the-making-of-continental-philosophy/?fbclid=IwAR3jTJpC6ylbbacsMFOI_cvqnyRibQn4Lh2oyWrxNxBCTDeG447aIH7isQo  https://churchlifejournal.nd.edu/articles/the-return-of-the-churchs-repressed-boundary-problem/?fbclid=IwAR1idRt6p96wcF8XkLhcJiva0GVvq53NxfHD7Z3pVoSG4U6Dp9HEqMYoJ8Y   https://churchlifejournal.nd.edu/articles/the-first-condition-for-dignified-work/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Church Life Journal are successful.

Church Life Journal Creative Analysis: 

Church Life Journal placed a Image ad in 2020-06-03-2020-06-07, and got 381 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Church Life Journal Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Bangladesh  N/A  Bhutan
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Church Life Journal has the best conversion in Bangladesh, and can advertise more in Bangladesh in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Church Life Journal Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-03-2020-06-07  2020-05-26-2020-06-03  2020-04-26-2020-04-28
During  5 days  9 days 3 days 
Like  381  370  216
Share  194  93  133
Comment  11  17  3

Advertising effectiveness is a direct manifestation of advertising. Church Life Journal ‘s Top 1 ad received 381 likes, 194 shares, 11 comments in just 5 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Church Life Journal, helping Church Life Journal to grasp the ad data more clearly.