Top Ads on Christie's

Christie's Background Introduction:

Art, inspiration and news from the world’s leading auction house. Ten salerooms around the world. Entry is free and open to all.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Christie's has been advertising and marketing on Facebook for many years. And Christie's has placed 186 of ads on the Facebook platform in the last month. In the past few years,Christie's has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Christie's on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Christie's. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Christie's.

BigSpy

1.Christie's Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Christie's  Christie's  Christie's
Page Categories  College & University  Auction House  Auction House
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Christie's Marketing Objectives Analysis: 

Christie's has been operating in College & University for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Christie's best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Christie's Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Fundamentals of Art Business  Christie's Christie's 
Ad Copy Text  Learn the fundamentals of art business in this cross-disciplinary programme with industry profession...  Découvrez Inspired by Nature, une vente en ligne de tableaux, mobilier, objets d’art européens e...  Art from the Kiln: Ceramics through the Centuries presents a stunning array of ceramic works of art....
Link Description  A cross-disciplinary course on the fundamentals of art business that provides participants with a set of skills and knowledge that are highly transferable to the art world and its professional practices.  N/A  N/A
Website Link  www.christies.edu  onlineonly.christies.com  onlineonly.christies.com
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 120  128  121
Like 287  294  181

Christie's Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Christie's Top 1 ads got 287 likes. Christie's uses a sentence with the finishing touch title: “Fundamentals of Art Business”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Christie's shared 120 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Christie's should continue to optimize the ad content.

3.Christie's Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Carousel  Carousel
Ad Time   2020-05-29-2020-06-18  2020-06-03-2020-06-18  2020-06-04-2020-06-18
Landing Page Link  https://www.christies.edu/london/courses/continuing-education/short-courses/fundamentals-art-business?&utm_source=facebook&utm_medium=display&utm_campaign=fundamentals-of-art-business&utm_content=art-business  https://onlineonly.christies.com/s/inspired-nature-fine-decorative-arts/mascaron-en-platre-representant-un-lion-1/87695?fbclid=IwAR2keTKkVhny6e6n8imV9OmWcAUZlzhoVZ4v2sxDPDZZmwaL4Oxf1MkPfWI   https://onlineonly.christies.com/s/art-kiln-ceramics-through-centuries/hitomi-hisono-b-1978-35/88027?cid=EM_SM_P_DRK_FB-IG_LDP_DEC_19597____EN&fbclid=IwAR0H2ZFm_0kLxAukmmp3HCL3f7z1uyYES-I0pKTq4Nl4xEoJ6Uv6BDOg8ZQ

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Christie's are successful.

Christie's Creative Analysis: 

Christie's placed a Image ad in 2020-05-29-2020-06-18, and got 287 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Christie's Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  South Africa
Language  English  German  German

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Christie's has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Christie's Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-29-2020-06-18  2020-06-03-2020-06-18  2020-06-04-2020-06-18
During  21 days  16 days 15 days 
Like  287  294  181
Share  43  15  16
Comment  9  1  35

Advertising effectiveness is a direct manifestation of advertising. Christie's ‘s Top 1 ad received 287 likes, 43 shares, 9 comments in just 21 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Christie's, helping Christie's to grasp the ad data more clearly.