Top Ads on Choice Hotels

Choice Hotels Background Introduction:

Choice Hotels is all about getting you to the people that matter most. Book now to see your people. We're here to help on Facebook M-F 7am-9pm CST.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Choice Hotels has been advertising and marketing on Facebook for many years. And Choice Hotels has placed 256 of ads on the Facebook platform in the last month. In the past few years,Choice Hotels has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Choice Hotels on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Choice Hotels. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Choice Hotels.

BigSpy

1.Choice Hotels Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Choice Hotels  Choice Hotels  Choice Hotels
Page Categories  Hotel  Hotel  Hotel
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Choice Hotels Marketing Objectives Analysis: 

Choice Hotels has been operating in Hotel for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Choice Hotels best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Choice Hotels Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Book 2 stays, earn a free night. *T&Cs Apply  Book direct for the lowest price, guaranteed. T&Cs apply. Book direct for 20%-25% off your stay. T&Cs apply. 
Ad Copy Text  With over 6,500 locations, you'll find us wherever you're headed. #OnTheRoadAgain  The open road is open again and, with over 6,500 locations, we’re everywhere you’re headed. #OnT...  With over 6,500 hotels, you'll find us wherever you're headed. #OnTheRoadAgain
Link Description        N/A
Website Link  ad.doubleclick.net  ad.doubleclick.net  ad.doubleclick.net
CTA  BOOK_TRAVEL  BOOK_TRAVEL  BOOK_TRAVEL
Text Word Count 82  111  78
Like 146  28  443

Choice Hotels Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Choice Hotels Top 1 ads got 146 likes. Choice Hotels uses a sentence with the finishing touch title: “Book 2 stays, earn a free night. *T&Cs Apply”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Choice Hotels shared 82 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is BOOK_TRAVEL.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Choice Hotels should continue to optimize the ad content.

3.Choice Hotels Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Carousel
Ad Time   2020-06-11-2020-06-18  2020-06-10-2020-06-17  2020-06-04-2020-06-13
Landing Page Link  https://ad.doubleclick.net/ddm/clk/469172891;274629479;g  https://ad.doubleclick.net/ddm/clk/469172870;274630685;u   https://ad.doubleclick.net/ddm/clk/467787727;273442113;r

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Choice Hotels are successful.

Choice Hotels Creative Analysis: 

Choice Hotels placed a Video ad in 2020-06-11-2020-06-18, and got 146 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Choice Hotels Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Israel,Algeria  United States,Saudi Arabia,Mongolia...
Language  N/A  N/A  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Choice Hotels has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Choice Hotels Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-11-2020-06-18  2020-06-10-2020-06-17  2020-06-04-2020-06-13
During  8 days  8 days 10 days 
Like  146  28  443
Share  2  1  19
Comment  5  1  7

Advertising effectiveness is a direct manifestation of advertising. Choice Hotels ‘s Top 1 ad received 146 likes, 2 shares, 5 comments in just 8 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Choice Hotels, helping Choice Hotels to grasp the ad data more clearly.