Top Ads on Chipotle Mexican Grill

Chipotle Mexican Grill Background Introduction:

Welcome to the official Chipotle Mexican Grill page.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Chipotle Mexican Grill has been advertising and marketing on Facebook for many years. And Chipotle Mexican Grill has placed 295 of ads on the Facebook platform in the last month. In the past few years,Chipotle Mexican Grill has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Chipotle Mexican Grill on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Chipotle Mexican Grill. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Chipotle Mexican Grill.

BigSpy

1.Chipotle Mexican Grill Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Chipotle Mexican Grill  Chipotle Mexican Grill  Chipotle Mexican Grill
Page Categories  Food & Beverage Company  Food & Beverage Company  Food & Beverage Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Chipotle Mexican Grill Marketing Objectives Analysis: 

Chipotle Mexican Grill has been operating in Food & Beverage Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Chipotle Mexican Grill best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Chipotle Mexican Grill Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Extra Fresh. Real Delicious.  Lifestyle Bowls Delivered Extra Fresh. Real Delicious. 
Ad Copy Text  Our hand-mashed guac is made with 6 real ingredients daily, all seasonally sourced for freshness. Av...  Eating healthy at home is easier with Chipotle Lifestyle Bowls. Whole30®, Keto, Vegan, Paleo and mo...  Our hand-mashed guac is made with 6 real ingredients daily, all seasonally sourced for freshness. Av...
Link Description  Contactless Pickup + Delivery  Contactless Pickup + Delivery  Contactless Pickup + Delivery
Website Link  www.chipotle.com  www.chipotle.com  www.chipotle.com
CTA  ORDER_NOW  ORDER_NOW  ORDER_NOW
Text Word Count 167  135  167
Like 204  103  0

Chipotle Mexican Grill Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Chipotle Mexican Grill Top 1 ads got 204 likes. Chipotle Mexican Grill uses a sentence with the finishing touch title: “Extra Fresh. Real Delicious.”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Chipotle Mexican Grill shared 167 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is ORDER_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Chipotle Mexican Grill should continue to optimize the ad content.

3.Chipotle Mexican Grill Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-06-16-2020-06-18  2020-06-10-2020-06-18  2020-06-18-2020-06-18
Landing Page Link  https://www.chipotle.com/?utm_confid=uxpwd7hkv&utm_source=facebook&utm_medium=social&utm_campaign=nopromo  https://www.chipotle.com/?utm_confid=uxpwd7hkv&utm_source=facebook&utm_medium=social&utm_campaign=nopromo&fbclid=IwAR1UYXvpCSJqUfTAaJnihCcuuQ7cWRcWgo3mXnoQDNmWLjFpgkh3o2fkAew   https://www.chipotle.com/?utm_confid=uxpwd7hkv&utm_source=facebook&utm_medium=social&utm_campaign=nopromo

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Chipotle Mexican Grill are successful.

Chipotle Mexican Grill Creative Analysis: 

Chipotle Mexican Grill placed a Video ad in 2020-06-16-2020-06-18, and got 204 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Chipotle Mexican Grill Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Chipotle Mexican Grill has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Chipotle Mexican Grill Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-16-2020-06-18  2020-06-10-2020-06-18  2020-06-18-2020-06-18
During  2 days  9 days 1 days 
Like  204  103  0
Share  9  4  0
Comment  15  6  0

Advertising effectiveness is a direct manifestation of advertising. Chipotle Mexican Grill ‘s Top 1 ad received 204 likes, 9 shares, 15 comments in just 2 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Chipotle Mexican Grill, helping Chipotle Mexican Grill to grasp the ad data more clearly.