Top Ads on China Xinhua Sports

China Xinhua Sports Background Introduction:

Xinhua Sports, a part of China Xinhua News (https://www.facebook.com/XinhuaNewsAgency/), brings you some of the world's most important sporting events with more than 94 sports journalists around the globe.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

China Xinhua Sports has been advertising and marketing on Facebook for many years. And China Xinhua Sports has placed 37 of ads on the Facebook platform in the last month. In the past few years,China Xinhua Sports has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for China Xinhua Sports on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for China Xinhua Sports. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from China Xinhua Sports.

BigSpy

1.China Xinhua Sports Top 3 Ads Basic Understanding

   top1  top2  top3
Name  China Xinhua Sports  China Xinhua Sports  China Xinhua Sports
Page Categories  Media/News Company  Media/News Company  Media/News Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

China Xinhua Sports Marketing Objectives Analysis: 

China Xinhua Sports has been operating in Media/News Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. China Xinhua Sports best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.China Xinhua Sports Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Hundreds of millennials learning Tai Chi from Yang Dezhan.  China Xinhua Sports China Xinhua Sports 
Ad Copy Text  Yang Dezhan teaches Tai Chi moves.  Chinese Taichi Festival event is staged in northwest China's Gansu Province with over 5 thousand mid...  Do not miss the latest sports news! Subscribe To Xinhua Sports!
Link Description  Back to the tradition and the nature:Hundreds of millennials learning Tai Chi from Yang Dezhan.  N/A  Xinhua Sports, a part of China Xinhua News (https://www.facebook.com/XinhuaNewsAgency/), brings you some of the world's most important sporting events with more than 94 sports journalists around the globe.
Website Link  youtu.be  www.facebook.com  www.facebook.com
CTA    LIKE_PAGE  LIKE_PAGE
Text Word Count 34  147  64
Like 9434  1361695  19292

China Xinhua Sports Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. China Xinhua Sports Top 1 ads got 9434 likes. China Xinhua Sports uses a sentence with the finishing touch title: “Hundreds of millennials learning Tai Chi from Yang Dezhan.”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. China Xinhua Sports shared 34 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. China Xinhua Sports should continue to optimize the ad content.

3.China Xinhua Sports Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Image
Ad Time   2020-06-18-2020-06-19  2018-08-06-2020-06-15  2019-07-25-2020-05-28
Landing Page Link  https://www.youtube.com/watch?v=jmkA8laQN7c&feature=youtu.be  https://www.facebook.com/xhsports/videos/296182551131726/   https://www.facebook.com/2027742880783713/posts/2901479963409996/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by China Xinhua Sports are successful.

China Xinhua Sports Creative Analysis: 

China Xinhua Sports placed a Image ad in 2020-06-18-2020-06-19, and got 9434 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.China Xinhua Sports Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Pakistan  Morocco,Laos,Philippines...  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

China Xinhua Sports has the best conversion in Pakistan, and can advertise more in Pakistan in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.China Xinhua Sports Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-18-2020-06-19  2018-08-06-2020-06-15  2019-07-25-2020-05-28
During  2 days  680 days 309 days 
Like  9434  1361695  19292
Share  157  143829  182
Comment  69  23879  174

Advertising effectiveness is a direct manifestation of advertising. China Xinhua Sports ‘s Top 1 ad received 9434 likes, 157 shares, 69 comments in just 2 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for China Xinhua Sports, helping China Xinhua Sports to grasp the ad data more clearly.