Top Ads on China US Focus

China US Focus Background Introduction:

Insight from Chinese and US thinkers on the world's most important bilateral relationship.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

China US Focus has been advertising and marketing on Facebook for many years. And China US Focus has placed 68 of ads on the Facebook platform in the last month. In the past few years,China US Focus has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for China US Focus on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for China US Focus. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from China US Focus.

BigSpy

1.China US Focus Top 3 Ads Basic Understanding

   top1  top2  top3
Name  China US Focus  China US Focus  China US Focus
Page Categories  Local Business  Local Business  Local Business
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

China US Focus Marketing Objectives Analysis: 

China US Focus has been operating in Local Business for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. China US Focus best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.China US Focus Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Brewing Biogas in the U.S. and China  US Accounting Oversight Would Not Have Prevented Luckin, but New Rules in China Might The World in Repair: China, and How It’s Playing Its Part 
Ad Copy Text  "The brewery industries in China and the U.S. look at methane biogas capture from their wastes as a ...  "The pandemic has [underscored] the critical significance of preserving globalization. . . . In this...  "The COVID-19 pandemic and its resulting economic downturn is a crisis current generations have neve...
Link Description  Around the world, breweries are seeking ways to lower their environmental footprint, while increasing production and profits. The brewery industries in China and the U.S. look at methane biogas capture from their wastes as a part of both their business plans and to meet environmental sustainability....  The US is looking at banning Chinese companies that have listed on US stock exchanges, a result of renewed concern of fraudulent practices surrounding fast-growing Chinese companies. Were the rules that Chinese companies not following actually going to prevent fraud in the first place, and is there....  China has increased its global outreach during this pandemic by sending critical medical supplies and financial aid to countries in need. The motive behind such diplomacy aside, China is providing some desperately-coveted help in the eleventh hour and saving lives around the world.
Website Link  www.chinausfocus.com  www.chinausfocus.com  www.chinausfocus.com
CTA      
Text Word Count 270  235  287
Like 1733  1030  1882

China US Focus Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. China US Focus Top 1 ads got 1733 likes. China US Focus uses a sentence with the finishing touch title: “Brewing Biogas in the U.S. and China”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. China US Focus shared 270 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. China US Focus should continue to optimize the ad content.

3.China US Focus Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-01-2020-06-07  2020-04-20-2020-06-07  2020-05-25-2020-06-01
Landing Page Link  https://www.chinausfocus.com/energy-environment/brewing-biogas-in-the-us-and-china?utm_source=Twitter&utm_medium=Social,+focus,+article&utm_campaign=biogas&fbclid=IwAR3nPyw1l380KzHNS8LmOa5NgafWFHEib1skzGkdxD9nsLbInHoYF-ncGHc  https://www.chinausfocus.com/foreign-policy/back-to-the-future?utm_source=Facebook&utm_medium=Social,%20focus,%20article&utm_campaign=Zhu,%20Future   https://www.chinausfocus.com/foreign-policy/the-world-in-repair-china-and-how-its-playing-its-part?utm_source=Facebook&utm_medium=Social,%20focus,%20article&utm_campaign=Zaheer,%20Repair

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by China US Focus are successful.

China US Focus Creative Analysis: 

China US Focus placed a Image ad in 2020-06-01-2020-06-07, and got 1733 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.China US Focus Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  India,Netherlands,United States...  Morocco,China,Bulgaria
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

China US Focus has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.China US Focus Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-01-2020-06-07  2020-04-20-2020-06-07  2020-05-25-2020-06-01
During  7 days  49 days 8 days 
Like  1733  1030  1882
Share  58  50  257
Comment  3144  3423  1031

Advertising effectiveness is a direct manifestation of advertising. China US Focus ‘s Top 1 ad received 1733 likes, 58 shares, 3144 comments in just 7 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for China US Focus, helping China US Focus to grasp the ad data more clearly.