Top Ads on China Shing

China Shing Background Introduction:

¡La mejor comida china de México!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

China Shing has been advertising and marketing on Facebook for many years. And China Shing has placed 9 of ads on the Facebook platform in the last month. In the past few years,China Shing has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for China Shing on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for China Shing. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from China Shing.

BigSpy

1.China Shing Top 3 Ads Basic Understanding

   top1  top2  top3
Name  China Shing  China Shing  China Shing
Page Categories  Chinese Restaurant  Chinese Restaurant  Chinese Restaurant
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

China Shing Marketing Objectives Analysis: 

China Shing has been operating in Chinese Restaurant for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. China Shing best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.China Shing Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Photos from China Shing's post  China Shing Photos from China Shing's post 
Ad Copy Text  ¿Te gusta la COMIDA CHINA? ¡Entonces no te pierdas nuestro 2x1 en especialidades todos los jueves!...  Descripción gráfica de nuestros Jalapeños Tempura ⛩️  ¿Te gusta la COMIDA CHINA? ¡Entonces no te pierdas nuestro 2x1 en especialidades todos los jueves!...
Link Description  N/A  N/A  N/A
Website Link  www.facebook.com  www.facebook.com  www.facebook.com
CTA      
Text Word Count 360  59  364
Like 571  7  463

China Shing Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. China Shing Top 1 ads got 571 likes. China Shing uses a sentence with the finishing touch title: “Photos from China Shing's post”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. China Shing shared 360 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. China Shing should continue to optimize the ad content.

3.China Shing Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Video  Carousel
Ad Time   2018-12-17-2019-04-20  2019-04-08-2019-04-20  2018-11-07-2019-04-20
Landing Page Link  https://www.facebook.com/110496105666/posts/10156677100895667/  https://www.facebook.com/chinashing/videos/991294257925428/   https://www.facebook.com/110496105666/posts/10156576531630667/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by China Shing are successful.

China Shing Creative Analysis: 

China Shing placed a Carousel ad in 2018-12-17-2019-04-20, and got 571 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.China Shing Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Mexico  Mexico  Mexico
Language  English  N/A  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

China Shing has the best conversion in Mexico, and can advertise more in Mexico in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.China Shing Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2018-12-17-2019-04-20  2019-04-08-2019-04-20  2018-11-07-2019-04-20
During  125 days  13 days 165 days 
Like  571  7  463
Share  60  0  55
Comment  127  0  182

Advertising effectiveness is a direct manifestation of advertising. China Shing ‘s Top 1 ad received 571 likes, 60 shares, 127 comments in just 125 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for China Shing, helping China Shing to grasp the ad data more clearly.