Top Ads on China Info

China Info Background Introduction:

Eine Sendung der DRF Deutschland Fernsehen Produktions GmbH & Co. KG in Urbar bei Koblenz

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

China Info has been advertising and marketing on Facebook for many years. And China Info has placed 49 of ads on the Facebook platform in the last month. In the past few years,China Info has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for China Info on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for China Info. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from China Info.

BigSpy

1.China Info Top 3 Ads Basic Understanding

   top1  top2  top3
Name  China Info  China Info  China Info
Page Categories  TV Show  TV Show  TV Show
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

China Info Marketing Objectives Analysis: 

China Info has been operating in TV Show for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. China Info best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.China Info Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  CHINA INFO vom 25. März 2020  CHINA INFO vom 27. März 2020 CHINA INFO vom 23. März 2020 
Ad Copy Text  CHINA INFO vom 25. März 2020  CHINA INFO vom 27. März 2020  CHINA INFO vom 23. März 2020
Link Description  N/A  N/A  N/A
Website Link  drf-tv.de  drf-tv.de  drf-tv.de
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 29  29  29
Like 165  98  125

China Info Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. China Info Top 1 ads got 165 likes. China Info uses a sentence with the finishing touch title: “CHINA INFO vom 25. März 2020”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. China Info shared 29 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. China Info should continue to optimize the ad content.

3.China Info Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-03-29-2020-04-01  2020-03-30-2020-03-31  2020-03-26-2020-03-29
Landing Page Link  https://drf-tv.de/  https://drf-tv.de/   https://drf-tv.de/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by China Info are successful.

China Info Creative Analysis: 

China Info placed a Video ad in 2020-03-29-2020-04-01, and got 165 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.China Info Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Venezuela,Indonesia,China...  Georgia,Algeria  Algeria,Morocco,China...
Language  German  German  German

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

China Info has the best conversion in Venezuela,Indonesia,China..., and can advertise more in Venezuela,Indonesia,China... in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.China Info Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-03-29-2020-04-01  2020-03-30-2020-03-31  2020-03-26-2020-03-29
During  4 days  2 days 4 days 
Like  165  98  125
Share  44  27  37
Comment  3  3  4

Advertising effectiveness is a direct manifestation of advertising. China Info ‘s Top 1 ad received 165 likes, 44 shares, 3 comments in just 4 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for China Info, helping China Info to grasp the ad data more clearly.