Top Ads on Children's Museum of Richmond

Children's Museum of Richmond Background Introduction:

One-of-a-kind experiences are waiting for your family at the Children's Museum of Richmond - where kids can climb, create, explore, and play their way to a lifetime of learning! Visit us at www.ChildrensMuseumOfRichmond.org

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Children's Museum of Richmond has been advertising and marketing on Facebook for many years. And Children's Museum of Richmond has placed 4 of ads on the Facebook platform in the last month. In the past few years,Children's Museum of Richmond has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Children's Museum of Richmond on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Children's Museum of Richmond. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Children's Museum of Richmond.

BigSpy

1.Children's Museum of Richmond Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Children's Museum of Richmond  Children's Museum of Richmond  Children's Museum of Richmond
Page Categories  Children's Museum  Children's Museum  Children's Museum
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Children's Museum of Richmond Marketing Objectives Analysis: 

Children's Museum of Richmond has been operating in Children's Museum for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Children's Museum of Richmond best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Children's Museum of Richmond Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Plan Your Visit Now  Plan Your Visit Now CarMax $1 Family Nights 
Ad Copy Text  Pick a day for play, and see the many ways children can play ahead to get ahead!  Pick a day for play, and see the many ways children can play ahead to get ahead!  Join us the second Friday of each month - $1 Family Nights Presented by CarMax!
Link Description  4 Children's Museum Locations  4 Children's Museum Locations  2,583 people interested
Website Link  www.childrensmuseumofrichmond.org  www.childrensmuseumofrichmond.org  www.facebook.com
CTA  LEARN_MORE  LEARN_MORE  EVENT_RSVP
Text Word Count 80  80  79
Like 2  16  86

Children's Museum of Richmond Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Children's Museum of Richmond Top 1 ads got 2 likes. Children's Museum of Richmond uses a sentence with the finishing touch title: “Plan Your Visit Now”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Children's Museum of Richmond shared 80 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Children's Museum of Richmond should continue to optimize the ad content.

3.Children's Museum of Richmond Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2019-03-28-2019-04-23  2019-03-28-2019-04-23  2018-10-02-2019-04-10
Landing Page Link  https://www.childrensmuseumofrichmond.org/full-menu/plan-your-visit/?utm_source=Facebook&utm_medium=paid-social&utm_term=newsfeed&utm_content=prospecting&utm_campaign=PlayAhead  https://www.childrensmuseumofrichmond.org/full-menu/plan-your-visit/?utm_source=Facebook&utm_medium=paid-social&utm_term=newsfeed&utm_content=prospecting&utm_campaign=PlayAhead   https://www.facebook.com/events/1725771820837805

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Children's Museum of Richmond are successful.

Children's Museum of Richmond Creative Analysis: 

Children's Museum of Richmond placed a Image ad in 2019-03-28-2019-04-23, and got 2 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Children's Museum of Richmond Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Children's Museum of Richmond has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Children's Museum of Richmond Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-03-28-2019-04-23  2019-03-28-2019-04-23  2018-10-02-2019-04-10
During  27 days  27 days 191 days 
Like  2  16  86
Share  0  2  0
Comment  0  1  4

Advertising effectiveness is a direct manifestation of advertising. Children's Museum of Richmond ‘s Top 1 ad received 2 likes, 0 shares, 0 comments in just 27 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Children's Museum of Richmond, helping Children's Museum of Richmond to grasp the ad data more clearly.