Top Ads on Children's Museum of Atlanta

Children's Museum of Atlanta Background Introduction:

The Museum's Mission & Vision: To change the world by sparking every child's imagination, sense of discovery and learning through the power of play.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Children's Museum of Atlanta has been advertising and marketing on Facebook for many years. And Children's Museum of Atlanta has placed 11 of ads on the Facebook platform in the last month. In the past few years,Children's Museum of Atlanta has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Children's Museum of Atlanta on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Children's Museum of Atlanta. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Children's Museum of Atlanta.

BigSpy

1.Children's Museum of Atlanta Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Children's Museum of Atlanta  Children's Museum of Atlanta  Children's Museum of Atlanta
Page Categories  Children's Museum  Children's Museum  Children's Museum
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

Children's Museum of Atlanta Marketing Objectives Analysis: 

Children's Museum of Atlanta has been operating in Children's Museum for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Children's Museum of Atlanta best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Children's Museum of Atlanta Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Come try a sweet sample of summer FUN with CMA!  Run! Jump! Fly! Adventures in Action Summer Time Fun 
Ad Copy Text  Become a member for the months of May, June, and July with our Summer Sampler Membership. For only $...  Don’t miss out on the adventure waiting for you at CMA. Explore pyramids, surf 30 foot waves, and ...  Keep your kids happy and take advantage of our memberships at Children's Museum of Atlanta!
Link Description  Check out the museum prices & museum hours here for the Children's Museum of Atlanta. Discover how much a membership can save you & our Ways to Save!  Jump into our newest visiting exhibit, Run! Jump! Fly! Adventures in Action™ Explore kung fu, surfing, snowboarding, yoga, horizontal climbing & more!  Summer Sampler Memberships
Website Link  childrensmuseumatlanta.org  childrensmuseumatlanta.org  childrensmuseumatlanta.org
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 199  265  91
Like 22  2  0

Children's Museum of Atlanta Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Children's Museum of Atlanta Top 1 ads got 22 likes. Children's Museum of Atlanta uses a sentence with the finishing touch title: “Come try a sweet sample of summer FUN with CMA!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Children's Museum of Atlanta shared 199 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Children's Museum of Atlanta should continue to optimize the ad content.

3.Children's Museum of Atlanta Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2019-03-31-2019-04-26  2019-04-02-2019-04-26  2019-04-05-2019-04-26
Landing Page Link  https://childrensmuseumatlanta.org/plan-your-visit/prices-and-hours/  https://childrensmuseumatlanta.org/run-jump-fly-adventures-in-action/   https://childrensmuseumatlanta.org/membership-packages/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Children's Museum of Atlanta are successful.

Children's Museum of Atlanta Creative Analysis: 

Children's Museum of Atlanta placed a Image ad in 2019-03-31-2019-04-26, and got 22 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Children's Museum of Atlanta Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Children's Museum of Atlanta has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Children's Museum of Atlanta Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-03-31-2019-04-26  2019-04-02-2019-04-26  2019-04-05-2019-04-26
During  27 days  25 days 22 days 
Like  22  2  0
Share  5  0  0
Comment  2  0  0

Advertising effectiveness is a direct manifestation of advertising. Children's Museum of Atlanta ‘s Top 1 ad received 22 likes, 5 shares, 2 comments in just 27 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Children's Museum of Atlanta, helping Children's Museum of Atlanta to grasp the ad data more clearly.