Top Ads on Chicago Tribune

Chicago Tribune Background Introduction:

Breaking news since 1847.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Chicago Tribune has been advertising and marketing on Facebook for many years. And Chicago Tribune has placed 213 of ads on the Facebook platform in the last month. In the past few years,Chicago Tribune has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Chicago Tribune on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Chicago Tribune. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Chicago Tribune.

BigSpy

1.Chicago Tribune Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Chicago Tribune  Chicago Tribune  Chicago Tribune
Page Categories  News & Media Website  News & Media Website  News & Media Website
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Chicago Tribune Marketing Objectives Analysis: 

Chicago Tribune has been operating in News & Media Website for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Chicago Tribune best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Chicago Tribune Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Chicago, you’re probably not getting that haircut May 29  Chicago author’s first novel, ‘Valentine,’ debuts as a top bestseller in a time of no book tours, no publicity. In other words, it does the near impossible. Chicago-area transit may look different this summer, with social distancing and the end of rush hour 
Ad Copy Text  Don't expect to rush out to the salon next weekend. Here's when Chicago hair stylists realistically ...  What do you do when your debut novel at age 52 is a top bestseller, despite the fact you can't tour ...  Packed rush-hour trains and buses won't be returning anytime soon in Chicago, experts say.
Link Description  Here's when Chicago hair salons can anticipate reopening and what it might look like when clients get there.  Elizabeth Wetmore, a Chicagoan by way of West Texas, wrote a book about a Mexican-American girl in her home state. It took 14 years to write.  Packed rush-hour trains and buses won't be coming back, as long as the threat of coronavirus remains, transit experts said. This could mean changes in how people commute.
Website Link  www.chicagotribune.com  www.chicagotribune.com  www.chicagotribune.com
CTA      
Text Word Count 188  199  90
Like 4  36  12

Chicago Tribune Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Chicago Tribune Top 1 ads got 4 likes. Chicago Tribune uses a sentence with the finishing touch title: “Chicago, you’re probably not getting that haircut May 29”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Chicago Tribune shared 188 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Chicago Tribune should continue to optimize the ad content.

3.Chicago Tribune Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-26-2020-06-01  2020-05-22-2020-05-24  2020-05-19-2020-05-22
Landing Page Link  https://www.chicagotribune.com/coronavirus/ct-life-coronavirus-reopen-hair-salons-phase-3-0522-tt-20200522-vyq7dfqkxnebtinsqcl43etqga-story.html  https://www.chicagotribune.com/entertainment/ct-ent-elizabeth-wetmore-valentine-0524-20200520-haw373cyove3dkb5d5csr5zbtm-story.html?utm_source=kw&kwp_0=1659207&kwp_4=4912792&kwp_1=2084537&fbclid=IwAR1Yxwu2z6_14CF-TRSUbTZ4QC6cqNDaZG4b4_HGQg_40eiuRULobjTAg-0   https://www.chicagotribune.com/coronavirus/ct-coronavirus-transit-future-cta-metra-pace-masks-crowds-20200514-of35kwsm7vazjiga4356mzl72y-story.html

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Chicago Tribune are successful.

Chicago Tribune Creative Analysis: 

Chicago Tribune placed a Image ad in 2020-05-26-2020-06-01, and got 4 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Chicago Tribune Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Chicago Tribune has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Chicago Tribune Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-26-2020-06-01  2020-05-22-2020-05-24  2020-05-19-2020-05-22
During  7 days  3 days 4 days 
Like  4  36  12
Share  1  3  3
Comment  2  4  0

Advertising effectiveness is a direct manifestation of advertising. Chicago Tribune ‘s Top 1 ad received 4 likes, 1 shares, 2 comments in just 7 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Chicago Tribune, helping Chicago Tribune to grasp the ad data more clearly.