Top Ads on Chicago History Museum
Chicago History Museum Background Introduction:
The Chicago History Museum is a place of learning, discovery, creativity, and, well, history. We encourage people to value their own stories and share them with others.
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
Chicago History Museum has been advertising and marketing on Facebook for many years. And Chicago History Museum has placed 13 of ads on the Facebook platform in the last month. In the past few years,Chicago History Museum has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for Chicago History Museum on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Chicago History Museum. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Chicago History Museum.
1.Chicago History Museum Top 3 Ads Basic Understanding
|Name||Chicago History Museum||Chicago History Museum||Chicago History Museum|
|Page Categories||Civilization Museum||Civilization Museum||Civilization Museum|
Chicago History Museum Marketing Objectives Analysis:
Chicago History Museum has been operating in Civilization Museum for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Chicago History Museum best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.Chicago History Museum Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||Support CHM today||Protect Chicago's history||Uncover Chicago at home|
|Ad Copy Text||no setting||no setting||no setting|
|Link Description||Sharing Chicago’s stories, serving as a hub of scholarship and learning, inspiration, and civic engagement—is the foundation of the Museum’s programs and events, exhibition||Sharing Chicago’s stories, serving as a hub of scholarship and learning, inspiration, and civic engagement—is the foundation of the Museum’s programs and events, exhibitions, educational initiatives, publications, and collecting activities that touch the lives of all Chicagoans and help them make meaningful and personal connections to history.||Sharing Chicago’s stories, serving as a hub of scholarship and learning, inspiration, and civic engagement—is the foundation of the Museum’s programs and events, exhibitions, educational initiatives, publications, and collecting activities that touch the lives of all Chicagoans and help them make meaningful and personal connections to history.|
|Text Word Count||0||0||0|
Chicago History Museum Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. Chicago History Museum Top 1 ads got 0 likes. Chicago History Museum uses a sentence with the finishing touch title: “Support CHM today”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. Chicago History Museum shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Chicago History Museum should continue to optimize the ad content.
3.Chicago History Museum Top 3 Ads Creative Selection
|Landing Page Link||https://www.chicagohistory.org/blog/?cat=chicago-stories-every-day&utm_source=Facebook&utm_medium=video&utm_campaign=traffic||https://www.chicagohistory.org/give-now/?utm_source=Facebook&utm_medium=video&utm_campaign=Donate||https://www.chicagohistory.org/blog/?cat=chicago-stories-every-day&utm_source=Facebook&utm_medium=video&utm_campaign=traffic|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Chicago History Museum are successful.
Chicago History Museum Creative Analysis:
Chicago History Museum placed a Video ad in 2020-05-05-2020-05-23, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.Chicago History Museum Top 3 Ads Audience Analysis:
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
Chicago History Museum has the best conversion in N/A, and can advertise more in N/A in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.Chicago History Museum Top 3 Ads Performance Display
|During||19 days||4 days||10 days|
Advertising effectiveness is a direct manifestation of advertising. Chicago History Museum ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 19 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Chicago History Museum, helping Chicago History Museum to grasp the ad data more clearly.