Top Ads on Chicago Cubs

Chicago Cubs Background Introduction:

The official Facebook home of the Chicago Cubs. Also find us at Twitter.com/Cubs and Instagram.com/Cubs. #EverybodyIn

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Chicago Cubs has been advertising and marketing on Facebook for many years. And Chicago Cubs has placed 84 of ads on the Facebook platform in the last month. In the past few years,Chicago Cubs has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Chicago Cubs on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Chicago Cubs. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Chicago Cubs.

BigSpy

1.Chicago Cubs Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Chicago Cubs  Chicago Cubs  Chicago Cubs
Page Categories  Sports Team  Sports Team  Sports Team
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Chicago Cubs Marketing Objectives Analysis: 

Chicago Cubs has been operating in Sports Team for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Chicago Cubs best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Chicago Cubs Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Fotos de la publicación de Chicago Cubs  Photos from Chicago Cubs's post Chicago Cubs 
Ad Copy Text  Which is the better pizza companion: Ranch or hot sauce? ????  We might not all be pros in the kitchen, but here are some tips for getting the most out of your gro...  ‪Before you dig in to this Chicago-style hot dog, can you find all 5️⃣ differences?‬
Link Description  N/A  N/A  ‪Before you dig in to this Chicago-style hot dog, can you find all 5️⃣ differences?‬
Website Link  www.facebook.com  www.facebook.com  www.facebook.com
CTA      
Text Word Count 61  110  92
Like 382  134  81

Chicago Cubs Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Chicago Cubs Top 1 ads got 382 likes. Chicago Cubs uses a sentence with the finishing touch title: “Fotos de la publicación de Chicago Cubs”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Chicago Cubs shared 61 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Chicago Cubs should continue to optimize the ad content.

3.Chicago Cubs Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-18-2020-06-18  2020-05-26-2020-05-26  2020-05-23-2020-05-23
Landing Page Link  https://www.facebook.com/Cubs/?refid=28&_ft_=qid.6839722737509531379:mf_story_key.9090074669450790713:top_level_post_id.10158251491600659:content_owner_id_new.30530605658:page_id.30530605658:src.22:photo_attachments_list.%5B10158251488115659,10158251488335659,10158251488815659%5D:photo_id.10158251488115659:story_location.5:story_attachment_style.album:view_time.1592496935:filter.h_nor:tds_flgs.3:actrs.30530605658:page_insights.%7B%2230530605658%22:%7B%22page_id%22:30530605658,%22page_id_type%22:%22page%22,%22actor_id%22:30530605658,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1592492898,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B10158251491600659%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:30530605658,%22page_id%22:30530605658,%22post_id%22:10158251491600659,%22role%22:1,%22share_id%22:0%7D%5D%7D,%2270891302861%22:%7B%22page_id%22:70891302861,%22page_id_type%22:%22page%22,%22actor_id%22:30530605658,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22role%22:8,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:30530605658,%22page_id%22:70891302861,%22role%22:8%7D%5D%7D%7D&__tn__=C-R  https://www.facebook.com/30530605658/posts/10158173413825659/   https://www.facebook.com/Cubs/photos/a.10152039076190659/10158163544155659/?type=3

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Chicago Cubs are successful.

Chicago Cubs Creative Analysis: 

Chicago Cubs placed a Image ad in 2020-06-18-2020-06-18, and got 382 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Chicago Cubs Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  Spanish  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Chicago Cubs has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Chicago Cubs Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-18-2020-06-18  2020-05-26-2020-05-26  2020-05-23-2020-05-23
During  1 days  1 days 1 days 
Like  382  134  81
Share  23  22  14
Comment  65  5  22

Advertising effectiveness is a direct manifestation of advertising. Chicago Cubs ‘s Top 1 ad received 382 likes, 23 shares, 65 comments in just 1 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Chicago Cubs, helping Chicago Cubs to grasp the ad data more clearly.