Top Ads on Chevrolet

Chevrolet Background Introduction:

Bienvenido a la cuenta oficial de Chevrolet Chile, comparte tus experiencias y ¡únete a la comunidad! www.chevrolet.cl

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Chevrolet has been advertising and marketing on Facebook for many years. And Chevrolet has placed 5709 of ads on the Facebook platform in the last month. In the past few years,Chevrolet has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Chevrolet on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Chevrolet. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Chevrolet.

BigSpy

1.Chevrolet Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Chevrolet  Chevrolet  Chevrolet
Page Categories  Cars  Motor Vehicle Company  Other
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Chevrolet Marketing Objectives Analysis: 

Chevrolet has been operating in Cars for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Chevrolet best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Chevrolet Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Chevrolet  Oklahoma Chevy Team Dealers Drive Electric Autos 
Ad Copy Text  Later, winter! Get up to $170 in combined instant rebates on a set of eligible tires when you use a ...  At Chevy, we're here to help any way we can so you can Find New Roads with confidence. And if you ne...  Shop Canada’s Largest Inventory of New & Used Electric Vehicles. 10 Brands – One Site.
Link Description  N/A  N/A  N/A
Website Link  www.mycertifiedservice.ca  www.chevrolet.com  www.driveelectricautos.com
CTA  SHOP_NOW  SHOP_NOW  LEARN_MORE
Text Word Count 124  154  90
Like 94  20  1

Chevrolet Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Chevrolet Top 1 ads got 94 likes. Chevrolet uses a sentence with the finishing touch title: “Chevrolet”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Chevrolet shared 124 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Chevrolet should continue to optimize the ad content.

3.Chevrolet Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Carousel
Ad Time   2020-06-08-2020-06-20  2020-05-29-2020-06-20  2020-06-19-2020-06-20
Landing Page Link  https://www.mycertifiedservice.ca/find-new-tires.html?socid=FB_campaign_id%3D23845452634470331&fbclid=IwAR1TzM0lztCsdSL5zAWHXYRPwCl4Mf13XozV-53BoO2BQ6y7UrI2lizzKSc  https://www.chevrolet.com/chevy-cares-were-open?d_src=475008&d_campaign=%7B%7Bcampaign.id%7D%7D&d_placement=%7B%7Bplacement%7D%7D&d_adgroup=%7B%7Badset.id%7D%7D&d_creative=%7B%7Bad.id%7D%7D&d_site=FB   https://www.driveelectricautos.com/?fbclid=IwAR0WYvovzK9IaX9HsRjTkmRlgsTbvqG97-XxIn91dJW3RtIIzGC7u4IBE2c

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Chevrolet are successful.

Chevrolet Creative Analysis: 

Chevrolet placed a Carousel ad in 2020-06-08-2020-06-20, and got 94 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Chevrolet Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Canada  Algeria,Canada  N/A
Language  Dutch  English  Romanian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Chevrolet has the best conversion in Canada, and can advertise more in Canada in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Chevrolet Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-08-2020-06-20  2020-05-29-2020-06-20  2020-06-19-2020-06-20
During  13 days  23 days 2 days 
Like  94  20  1
Share  4  0  0
Comment  4  0  0

Advertising effectiveness is a direct manifestation of advertising. Chevrolet ‘s Top 1 ad received 94 likes, 4 shares, 4 comments in just 13 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Chevrolet, helping Chevrolet to grasp the ad data more clearly.