Top Ads on Chessington World of Adventures Resort

Chessington World of Adventures Resort Background Introduction:

With 10 themed lands, exciting rides & rollercoasters, our Zoo, SEA LIFE centre and two resort hotels Chessington really is Britain’s Wildest Adventure!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Chessington World of Adventures Resort has been advertising and marketing on Facebook for many years. And Chessington World of Adventures Resort has placed 17 of ads on the Facebook platform in the last month. In the past few years,Chessington World of Adventures Resort has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Chessington World of Adventures Resort on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Chessington World of Adventures Resort. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Chessington World of Adventures Resort.

BigSpy

1.Chessington World of Adventures Resort Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Chessington World of Adventures Resort  Chessington World of Adventures Resort  Chessington World of Adventures Resort
Page Categories  Zoo  Zoo  Zoo
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Chessington World of Adventures Resort Marketing Objectives Analysis: 

Chessington World of Adventures Resort has been operating in Zoo for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Chessington World of Adventures Resort best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Chessington World of Adventures Resort Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Chessington World of Adventures Resort  Chessington World of Adventures Resort Chessington World of Adventures Resort 
Ad Copy Text  SALE NOW ON – Buy a Chessington Annual Pass for just £50  Join the adventure with your pre-schooler – our Off Peak Annual Pass is now just £39!  Our Off Peak Annual Pass is now just £39 and includes free parking!
Link Description  N/A  N/A  N/A
Website Link  chessington.com  chessington.com  chessington.com
CTA  BOOK_TRAVEL  BOOK_TRAVEL  BOOK_TRAVEL
Text Word Count 59  88  68
Like 3  2  8

Chessington World of Adventures Resort Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Chessington World of Adventures Resort Top 1 ads got 3 likes. Chessington World of Adventures Resort uses a sentence with the finishing touch title: “Chessington World of Adventures Resort”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Chessington World of Adventures Resort shared 59 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is BOOK_TRAVEL.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Chessington World of Adventures Resort should continue to optimize the ad content.

3.Chessington World of Adventures Resort Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Carousel
Ad Time   2019-04-11-2019-04-15  2019-04-11-2019-04-15  2019-04-11-2019-04-15
Landing Page Link  https://www.chessington.com/  https://www.chessington.com/   https://www.chessington.com/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Chessington World of Adventures Resort are successful.

Chessington World of Adventures Resort Creative Analysis: 

Chessington World of Adventures Resort placed a Carousel ad in 2019-04-11-2019-04-15, and got 3 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Chessington World of Adventures Resort Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United Kingdom  United Kingdom  United Kingdom
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Chessington World of Adventures Resort has the best conversion in United Kingdom, and can advertise more in United Kingdom in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Chessington World of Adventures Resort Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-04-11-2019-04-15  2019-04-11-2019-04-15  2019-04-11-2019-04-15
During  5 days  5 days 5 days 
Like  3  2  8
Share  1  0  1
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Chessington World of Adventures Resort ‘s Top 1 ad received 3 likes, 1 shares, 0 comments in just 5 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Chessington World of Adventures Resort, helping Chessington World of Adventures Resort to grasp the ad data more clearly.