Top Ads on Cheltenham Racecourse

Cheltenham Racecourse Background Introduction:

Join us for great racing and live acts. Find out more at: http://www.cheltenham.co.uk Messages are monitored Monday - Friday, 8.30am - 5pm

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Cheltenham Racecourse has been advertising and marketing on Facebook for many years. And Cheltenham Racecourse has placed 23 of ads on the Facebook platform in the last month. In the past few years,Cheltenham Racecourse has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Cheltenham Racecourse on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Cheltenham Racecourse. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Cheltenham Racecourse.

BigSpy

1.Cheltenham Racecourse Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Cheltenham Racecourse  Cheltenham Racecourse  Cheltenham Racecourse
Page Categories  Stadium, Arena & Sports Venue  Stadium, Arena & Sports Venue  Stadium, Arena & Sports Venue
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Cheltenham Racecourse Marketing Objectives Analysis: 

Cheltenham Racecourse has been operating in Stadium, Arena & Sports Venue for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Cheltenham Racecourse best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Cheltenham Racecourse Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  The Cheltenham Festival  Cheltenham Racecourse Venue Hire Venues and Events 
Ad Copy Text  Secure your tickets by 10:59am today for the best price to experience 4️⃣ days of extraordinary ...  No event is too big or too small. Get 50% off your booking for August events! Enquire today and save...  Cheltenham Racecourse is the ideal location for your next Meeting, Conference or Exhibition. Enquire...
Link Description  Book before 10:59am Today  50% Summer Sale  Summer Sale
Website Link  ad.doubleclick.net  ad.doubleclick.net  ad.doubleclick.net
CTA  LEARN_MORE  BOOK_TRAVEL  BOOK_TRAVEL
Text Word Count 125  101  137
Like 0  0  0

Cheltenham Racecourse Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Cheltenham Racecourse Top 1 ads got 0 likes. Cheltenham Racecourse uses a sentence with the finishing touch title: “The Cheltenham Festival”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Cheltenham Racecourse shared 125 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Cheltenham Racecourse should continue to optimize the ad content.

3.Cheltenham Racecourse Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Image
Ad Time   2020-03-08-2020-03-08  2019-04-23-2019-05-07  2019-04-23-2019-05-07
Landing Page Link  https://www.thejockeyclub.co.uk/cheltenham/events-tickets/the-festival/?nst=0&ppc_keyword=cheltenham%20festival%202020&gclid=Cj0KCQiAtrnuBRDXARIsABiN-7BNFQ44JbARvXb4JS8-iSjz0-enBeQRuxaAJlouLljtjdF_Bd0oy3AaAi-AEALw_wcB&gclsrc=aw.ds?utm_source=Facebook&utm_medium=PaidSocial&utm_campaign=Festival2020PriceIncrease&utm_term=HorseracingGolf&utm_content=LinkClickAd3CountdownToday&dclid=  https://www.jockeyclubvenues.co.uk/special-offers/summer-sale-half-price-room-across-all-conference-events-and-exhibitions-in-august/?utm_source=Facebook&utm_medium=PaidSocial&utm_campaign=CandE&utm_term=EventJobsInterest&utm_content=LinkClickAd3   https://www.jockeyclubvenues.co.uk/special-offers/summer-sale-half-price-room-across-all-conference-events-and-exhibitions-in-august/?utm_source=Facebook&utm_medium=PaidSocial&utm_campaign=CandE&utm_term=EventJobsInterest&utm_content=LinkClickAd3

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Cheltenham Racecourse are successful.

Cheltenham Racecourse Creative Analysis: 

Cheltenham Racecourse placed a Video ad in 2020-03-08-2020-03-08, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Cheltenham Racecourse Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  United Kingdom  United Kingdom
Language  English  Danish  Danish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Cheltenham Racecourse has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Cheltenham Racecourse Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-03-08-2020-03-08  2019-04-23-2019-05-07  2019-04-23-2019-05-07
During  1 days  15 days 15 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Cheltenham Racecourse ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 1 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Cheltenham Racecourse, helping Cheltenham Racecourse to grasp the ad data more clearly.