Top Ads on Chelsea Football Club

Chelsea Football Club Background Introduction:

Welcome to the official Facebook page of Chelsea FC!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Chelsea Football Club has been advertising and marketing on Facebook for many years. And Chelsea Football Club has placed 308 of ads on the Facebook platform in the last month. In the past few years,Chelsea Football Club has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Chelsea Football Club on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Chelsea Football Club. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Chelsea Football Club.

BigSpy

1.Chelsea Football Club Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Chelsea Football Club  Chelsea Football Club  Chelsea Football Club
Page Categories  Stadium, Arena & Sports Venue  Stadium, Arena & Sports Venue  Stadium, Arena & Sports Venue
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Chelsea Football Club Marketing Objectives Analysis: 

Chelsea Football Club has been operating in Stadium, Arena & Sports Venue for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Chelsea Football Club best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Chelsea Football Club Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Quiz: Guess the player based on the club badges!  Media Watch: Algerian winger linked with Blues and Chelsea fans react to Ronaldo rumour Gallery: Chelsea beat Reading in Cobham friendly 
Ad Copy Text   if you can get 10/10!  Here's what the media have said in the past 24 hours...  A win for the Blues at Cobham today!
Link Description  Can you guess the Chelsea player based on a sequence of the club badges he's worn in his career?  In our look at the latest Chelsea-related news stories from the media, the Blues are reportedly interested in a talented winger currently playing for another west London club and Chelsea fans react to a report from Spain linking the club with Cristiano Ronaldo.  Chelsea’s preparations for the season restart continued today with a behind-closed-doors friendly against Reading at Cobham.
Website Link  www.chelseafc.com  www.chelseafc.com  www.chelseafc.com
CTA      
Text Word Count 22  56  37
Like 23213  13305  23469

Chelsea Football Club Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Chelsea Football Club Top 1 ads got 23213 likes. Chelsea Football Club uses a sentence with the finishing touch title: “Quiz: Guess the player based on the club badges!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Chelsea Football Club shared 22 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Chelsea Football Club should continue to optimize the ad content.

3.Chelsea Football Club Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-09-2020-06-19  2020-06-16-2020-06-18  2020-06-10-2020-06-14
Landing Page Link  https://www.chelseafc.com/en/news/2020/06/10/quiz--guess-the-player-based-on-the-club-badges-he-s-worn?utm_source=PaidSocial&utm_medium=Facebook&fbclid=IwAR3qkWA1lNNkkuk71x9kdi1tq9rtpSnE6wLbk6s8f-sqNEVgonJH6nKo_kw  https://www.chelseafc.com/en/news/2020/06/16/media-watch-%5C-%07lgerian-winger-linked-with-blues-%5C-%5Cchelsea-fans-rea?cardIndex=0-8&utm_source=PaidSocial&utm_medium=Facebook&fbclid=IwAR30rnzzIQ3oBMZa8faftSYuFs-5s1KPL8I5aDLvvyJE8hqiHDkngW6IsJU   https://www.chelseafc.com/en/news/2020/06/10/chelsea-play-reading-in-cobham-friendly?cardIndex=0-0

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Chelsea Football Club are successful.

Chelsea Football Club Creative Analysis: 

Chelsea Football Club placed a Image ad in 2020-06-09-2020-06-19, and got 23213 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Chelsea Football Club Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Romania,Tunisia,Honduras...  N/A  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Chelsea Football Club has the best conversion in Romania,Tunisia,Honduras..., and can advertise more in Romania,Tunisia,Honduras... in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Chelsea Football Club Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-09-2020-06-19  2020-06-16-2020-06-18  2020-06-10-2020-06-14
During  11 days  3 days 5 days 
Like  23213  13305  23469
Share  219  440  215
Comment  1405  614  373

Advertising effectiveness is a direct manifestation of advertising. Chelsea Football Club ‘s Top 1 ad received 23213 likes, 219 shares, 1405 comments in just 11 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Chelsea Football Club, helping Chelsea Football Club to grasp the ad data more clearly.