Top Ads on Checkers
Checkers Background Introduction:
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Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
Checkers has been advertising and marketing on Facebook for many years. And Checkers has placed 273 of ads on the Facebook platform in the last month. In the past few years,Checkers has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for Checkers on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Checkers. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Checkers.
1.Checkers Top 3 Ads Basic Understanding
| top1 | top2 | top3 | |
| Name | Checkers | Checkers | Checkers |
| Page Categories | Grocery Store | Grocery Store | Video Game |
| Marketing Objectives | Other | Other | Other |
| ECommerce Softwares | N/A | N/A | N/A |
Checkers Marketing Objectives Analysis:
Checkers has been operating in Grocery Store for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Checkers best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.Checkers Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
| top1 | top2 | top3 | |
| Ad Headline | Checkers Sixty60 is launching soon in St. John's Centre & surrounds! | Checkers Sixty60 is launching soon in Plumstead & surrounds! | Stay home, Play Checkers ⚫⚪ |
| Ad Copy Text | Be the first to know when Checkers Sixty60, our new 60 minute grocery delivery service, is available... | Be the first to know when Checkers Sixty60, our new 60 minute grocery delivery service, is available... | Play your friends or take on millions of daily players around the world in 1-vs-1 matches! ⚫⚪ |
| Link Description | N/A | N/A | N/A |
| Website Link | ad.doubleclick.net | ad.doubleclick.net | itunes.apple.com |
| CTA | SIGN_UP | SIGN_UP | INSTALL_MOBILE_APP |
| Text Word Count | 266 | 258 | 97 |
| Like | 75 | 29 | 4 |
Checkers Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. Checkers Top 1 ads got 75 likes. Checkers uses a sentence with the finishing touch title: “Checkers Sixty60 is launching soon in St. John's Centre & surrounds!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. Checkers shared 266 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Checkers should continue to optimize the ad content.
3.Checkers Top 3 Ads Creative Selection
| top1 | top2 | top3 | |
| Creative Type | Image | Image | Video |
| Ad Time | 2020-06-09-2020-06-18 | 2020-06-10-2020-06-17 | 2020-05-01-2020-06-17 |
| Landing Page Link | https://www.checkers.co.za/sixty60/sixty60?utm_source=social&utm_medium=display&utm_campaign=eComm-rapidexpansion&utm_content=soft-launch&utm_term=app-promo&dclid=CImU7__f9egCFYTbWwodb_UOug | https://www.checkers.co.za/sixty60/sixty60?utm_source=social&utm_medium=display&utm_campaign=eComm-rapidexpansion&utm_content=soft-launch&utm_term=app-promo&dclid=CImU7__f9egCFYTbWwodb_UOug | http://itunes.apple.com/app/id1490271170 |
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Checkers are successful.
Checkers Creative Analysis:
Checkers placed a Image ad in 2020-06-09-2020-06-18, and got 75 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.Checkers Top 3 Ads Audience Analysis:
| top1 | top2 | top3 | |
| Country | N/A | South Africa | Algeria,Morocco |
| Language | English | English | English |
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
Checkers has the best conversion in N/A, and can advertise more in N/A in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.Checkers Top 3 Ads Performance Display
| top1 | top2 | top3 | |
| Ad Time | 2020-06-09-2020-06-18 | 2020-06-10-2020-06-17 | 2020-05-01-2020-06-17 |
| During | 10 days | 8 days | 48 days |
| Like | 75 | 29 | 4 |
| Share | 2 | 3 | 1 |
| Comment | 5 | 5 | 0 |
Advertising effectiveness is a direct manifestation of advertising. Checkers ‘s Top 1 ad received 75 likes, 2 shares, 5 comments in just 10 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Checkers, helping Checkers to grasp the ad data more clearly.