Top Ads on Checkers and Rally's

Checkers and Rally's Background Introduction:

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Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Checkers and Rally's has been advertising and marketing on Facebook for many years. And Checkers and Rally's has placed 48 of ads on the Facebook platform in the last month. In the past few years,Checkers and Rally's has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Checkers and Rally's on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Checkers and Rally's. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Checkers and Rally's.

BigSpy

1.Checkers and Rally's Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Checkers and Rally's  Checkers and Rally's  Checkers and Rally's
Page Categories  Fast Food Restaurant  Fast Food Restaurant  Fast Food Restaurant
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Checkers and Rally's Marketing Objectives Analysis: 

Checkers and Rally's has been operating in Fast Food Restaurant for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Checkers and Rally's best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Checkers and Rally's Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  LEGENDARY TASTE  Free Delivery! Limited Time Only! – Checkers LEGENDARY TASTE 
Ad Copy Text  It's huge flavor in a burger that's just as big. Order a real good Big Buford today.  And it pairs well with a meal. Get a meal combo, and anything else, delivered for free. #MyHouseMyRu...  It's huge flavor in a burger that's just as big. Order a real good Big Buford today.
Link Description  Search all Rally's locations to enjoy the best burgers, fries, and milkshakes. Fast food open late night with big, bold flavor deals.    Search all Checkers locations to enjoy the best burgers, fries, and milkshakes. Fast food open late night with big, bold flavor deals.
Website Link  locations.rallys.com  www.checkers.com  locations.rallys.com
CTA  SEE_MENU  LEARN_MORE  SEE_MENU
Text Word Count 84  103  84
Like 176  206  174

Checkers and Rally's Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Checkers and Rally's Top 1 ads got 176 likes. Checkers and Rally's uses a sentence with the finishing touch title: “LEGENDARY TASTE”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Checkers and Rally's shared 84 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SEE_MENU.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Checkers and Rally's should continue to optimize the ad content.

3.Checkers and Rally's Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-04-20-2020-05-31  2020-04-17-2020-05-30  2020-04-20-2020-05-10
Landing Page Link  https://locations.rallys.com/search?utm_source=paid&utm_medium=facebook&utm_campaign=e3_noncoop&utm_content=Rallys&fbclid=IwAR08oVot_I-N4y4PtPh4mpGUQMm7xmiX2YeernNv_WKEoR0a6OSxEstftyY  https://www.checkers.com/orderahead-and-delivery/?utm_source=paid&utm_medium=facebook&utm_campaign=april_free_delivery&utm_content=powerwatching&fbclid=IwAR0BrhH6FXqoVWaTMUYxkX_geo-jqYSDZUwUaNct62X_EGVdeISCMIjfwJ4   https://locations.rallys.com/search?utm_source=paid&utm_medium=facebook&utm_campaign=e3_noncoop&utm_content=Rallys&fbclid=IwAR08oVot_I-N4y4PtPh4mpGUQMm7xmiX2YeernNv_WKEoR0a6OSxEstftyY

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Checkers and Rally's are successful.

Checkers and Rally's Creative Analysis: 

Checkers and Rally's placed a Image ad in 2020-04-20-2020-05-31, and got 176 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Checkers and Rally's Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  N/A  United States
Language  N/A  N/A  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Checkers and Rally's has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Checkers and Rally's Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-20-2020-05-31  2020-04-17-2020-05-30  2020-04-20-2020-05-10
During  42 days  44 days 21 days 
Like  176  206  174
Share  18  35  15
Comment  25  24  23

Advertising effectiveness is a direct manifestation of advertising. Checkers and Rally's ‘s Top 1 ad received 176 likes, 18 shares, 25 comments in just 42 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Checkers and Rally's, helping Checkers and Rally's to grasp the ad data more clearly.